# Loom: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 14 judge labels across 6 categories by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/loom

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Video marketing and hosting](https://www.gane.ai/index/gtm/marketing/video-marketing-and-hosting/index.md) | 0% | 52 | 50% | 8 |
| [Value selling tools](https://www.gane.ai/index/gtm/sales/value-selling-tools/index.md) | 0% | 35 | 0% | 2 |
| [Creative automation platforms](https://www.gane.ai/index/gtm/marketing/creative-automation/index.md) | 0% | 59 | 0% | 1 |
| [Customer education and LMS](https://www.gane.ai/index/gtm/customer/customer-education-and-lms/index.md) | 0% | 63 | 0% | 1 |
| [Interactive demo platforms](https://www.gane.ai/index/gtm/sales/interactive-demo-platforms/index.md) | 0% | 55 | 100% | 1 |
| [Sales enablement and content](https://www.gane.ai/index/gtm/sales/sales-enablement-and-content/index.md) | 0% | 55 | 0% | 1 |

## What the models said for it

- "both offer free options, with paid plans starting around $40/month for Guideflow and $15/month for Loom" (Perplexity Sonar, Value selling)
- "Loom (for async video) have established track records, stable infrastructure, and clear roadmaps" (MiniMax M2.5, Creative automation)
- "Affordable video creation tool for personalized sales demos" (Claude Haiku 4.5, Value selling)
- "Best for Sales Outreach (Video Sales Letters): Loom" (Qwen 3.7 Flash, Video hosting)

## And against it

- "or basic ones like Loom (better for quick internal comms)" (Grok 4.20, Video hosting)
- "using them to host public marketing videos on your home page or sales page looks informal and unpolished" (Gemini 3.5 Flash, Video hosting)
- "You are too large for simple DIY tools (like Loom)" (Qwen 3.7 Flash, Interactive demos)
- "Loom — caution for polished, evergreen campaigns." (GPT-6 Luna, Video hosting)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Loom, from 24 of the 33 answers that named it (only the models that return a source list).

### Domains cited

- cloudinary.com: 10
- zapier.com: 10
- g2.com: 8
- capterra.com: 6
- softwareadvice.com: 6
- tlinky.com: 5
- guideflow.com: 4
- learn.g2.com: 4
- getapp.com: 3
- gumlet.com: 3

### Pages cited

- https://cloudinary.com/guides/video/best-video-hosting-platforms: 10
- https://zapier.com/blog/best-video-hosting-sites: 9
- https://tlinky.com/best-video-hosting-platforms-for-marketers: 5
- https://cloudinary.com/guides/video/video-hosting-for-small-business: 4
- https://learn.g2.com/which-video-hosting-platform-is-best: 3
- https://absorbai.com/blog/top-10-customer-education-lms: 2
- https://appcues.com/blog/customer-training-software: 2
- https://blog.hubspot.com/sales/small-business-sales-tools: 2

## The company

Loom; https://loom.com. From Wikidata, fetched 2026-09-14.

## In its own words

What Loom's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: the video messaging platform for work (https://loom.com/)
- For: teammates and customers (https://loom.com/)
- Price stated: free (https://loom.com/)
- Starting price: $0 (https://www.loom.com/pricing)
- Free plan or trial: Get Loom for free (https://loom.com/)
- Certifications: EBA
- Customers named: MetaLab, HubSpot, Pearson, Typeform, SevenSevenSix, Intercom, Qwilr, Brushfire

## What it publishes

Every page loom.com exposes, read 2026-09-29: 404 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest undated
- case study: 7 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest 2024-06-27
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 3 pages, 0 in the last 90 days, latest undated
- news or press: 12 pages, 0 in the last 90 days, latest 2022-05-02
- Recent: 2024-06-27 webinar or virtual event: On demand webinar Faster clearer documentation with Loom AI 385351ac18c04463b870865a82abad26 https://www.loom.com/share/On-demand-webinar-Faster-clearer-documentation-with-Loom-AI-385351ac18c04463b870865a82abad26
- Recent: 2022-05-02 news or press: Ann fRre9zsiQfPex https://sdkchangelog.loom.com/announcements/ann_fRre9zsiQfPex
- Recent: 2022-04-19 news or press: Ann PtYasWNQOiLNP https://sdkchangelog.loom.com/announcements/ann_PtYasWNQOiLNP
- Recent: 2022-04-11 news or press: Ann RoKzA1N2uduh3 https://sdkchangelog.loom.com/announcements/ann_RoKzA1N2uduh3
- Recent: 2022-04-05 news or press: Ann tK8gzncRd2s31 https://sdkchangelog.loom.com/announcements/ann_tK8gzncRd2s31
- Recent: 2022-03-02 news or press: Ann eqGdYgP7L7usZ https://sdkchangelog.loom.com/announcements/ann_eqGdYgP7L7usZ

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.