# Lob alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 532 of the 756 answers in the 3 categories where Lob holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/lob/alternatives

## Named instead, most often (every category and segment added)

- Smarty: 92
- Sendoso: 57
- Goody: 31
- Reachdesk: 25
- PostGrid Address Verification: 24
- Melissa Global Address Verification: 23

## Print

**Small business**: 50 of 84 answers did not name Lob (Lob is #4 of 6 at 4%).

- PostGrid Print & Mail: first choice in 12 of those 50
- Postalytics: first choice in 7 of those 50
- Click2Mail: first choice in 5 of those 50
- PostPilot: first choice in 3 of those 50
- PostcardMania: first choice in 2 of those 50
- Mailjoy: first choice in 1 of those 50
- Moo: first choice in 1 of those 50
- Paper Run: first choice in 1 of those 50

**Mid-market**: 47 of 84 answers did not name Lob (Lob is #5 of 11 at 6%).

- Postalytics: first choice in 6 of those 47
- Click2Mail: first choice in 5 of those 47
- PostGrid Print & Mail: first choice in 5 of those 47
- PostKnock: first choice in 1 of those 47
- PostcardMania: first choice in 1 of those 47
- Sendoso: first choice in 1 of those 47
- Thanks.io: first choice in 1 of those 47

**Enterprise**: 27 of 84 answers did not name Lob (Lob is #1 of 10 at 46%).

- PostGrid Print & Mail: first choice in 3 of those 27
- Postalytics: first choice in 3 of those 27
- PFL: first choice in 2 of those 27
- Click2Mail: first choice in 1 of those 27
- Quadient: first choice in 1 of those 27
- Sendoso: first choice in 1 of those 27
- The Gromore Group: first choice in 1 of those 27

## Direct mail and gifting platforms

**Small business**: 65 of 84 answers did not name Lob (Lob is #5 of 11 at 3%).

- Goody: first choice in 23 of those 65
- Postal: first choice in 9 of those 65
- Giftnote: first choice in 4 of those 65
- Sendoso: first choice in 4 of those 65
- Loop: first choice in 3 of those 65
- Tie: first choice in 3 of those 65
- PostGrid Print & Mail: first choice in 2 of those 65
- Postalytics: first choice in 2 of those 65

**Mid-market**: 70 of 84 answers did not name Lob (Lob is #6 of 12 at 4%).

- Sendoso: first choice in 26 of those 70
- Reachdesk: first choice in 10 of those 70
- Goody: first choice in 8 of those 70
- Postal: first choice in 6 of those 70
- Snappy: first choice in 2 of those 70
- Alyce: first choice in 1 of those 70
- Click2Mail: first choice in 1 of those 70
- DirectMail.io: first choice in 1 of those 70

**Enterprise**: 67 of 84 answers did not name Lob (Lob is #5 of 9 at 5%).

- Sendoso: first choice in 25 of those 67
- Reachdesk: first choice in 15 of those 67
- Postal: first choice in 5 of those 67
- Snappy: first choice in 4 of those 67
- Edcon: first choice in 1 of those 67
- PFL: first choice in 1 of those 67
- Reachdesk Ltd: first choice in 1 of those 67
- Stannp: first choice in 1 of those 67

## Address verification tools

**Small business**: 67 of 84 answers did not name Lob (Lob is #4 of 6 at 0%).

- Smarty: first choice in 38 of those 67
- PostGrid Address Verification: first choice in 8 of those 67
- AccuMail: first choice in 1 of those 67
- Addressfinder: first choice in 1 of those 67
- Byteplant's Address-Validator: first choice in 1 of those 67
- Lob Address Verification: first choice in 1 of those 67
- Loqate: first choice in 1 of those 67
- Mastercard's Address Risk API: first choice in 1 of those 67

**Mid-market**: 66 of 84 answers did not name Lob (Lob is #4 of 7 at 2%).

- Smarty: first choice in 34 of those 66
- PostGrid Address Verification: first choice in 8 of those 66
- Google Maps Platform: first choice in 2 of those 66
- Loqate: first choice in 2 of those 66
- Melissa Global Address Verification: first choice in 2 of those 66
- Geoapify: first choice in 1 of those 66
- SmartyStreets: first choice in 1 of those 66
- USPS Web Tools API: first choice in 1 of those 66

**Enterprise**: 73 of 84 answers did not name Lob (Lob is #7 of 7 at 0%).

- Melissa Global Address Verification: first choice in 21 of those 73
- Smarty: first choice in 20 of those 73
- Loqate: first choice in 13 of those 73
- PostGrid Address Verification: first choice in 8 of those 73
- Experian Address Validation: first choice in 2 of those 73
- GeoPostcodes: first choice in 1 of those 73
- Google Address Validation API: first choice in 1 of those 73
- Ideal Postcodes: first choice in 1 of those 73

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.