# LiveRamp Identity Resolution: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 44 judge labels across 1 category by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/liveramp-identity-resolution

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 90 | 45% | 44 |

## What the models said for it

- "Largest deterministic identity graph (~245M US individuals); RampID; AbiliTec matching | Enterprise advertisers needing cross-ecosystem identity connectivity" (Kimi K2, Identity)
- "Strong for marketing ecosystems; pros include broad network and scalability; cons are high cost and complexity. Good privacy controls if implemented right." (Grok 4.20, Identity)
- "The most extensive partner network ... Excellent for connecting first-party data to the broader advertising ecosystem." (DeepSeek V4 Flash, Identity)
- "Enterprise identity resolution with strong privacy-safe identity graph and deterministic/probabilistic matching." (Mistral Small, Identity)

## And against it

- "A class action filed in the Northern District of California was allowed to proceed in 2025... avoid vendors with ongoing litigation, regulatory complaints, or recent platform blocks." (Muse Glimmer 30B, Identity)
- "Criticized for being inaccessible to small businesses due to high costs, long-term contracts, heavy professional services requirements" (Mistral Small, Identity)
- "This is perhaps the most significant one to be cautious about: Active class-action litigation over its "RampID" identity graph system" (DeepSeek V4 Flash, Identity)
- "What to Avoid at Your Size | LiveRamp | $100K–$500K+/year — enterprise pricing far beyond most mid-market budgets" (DeepSeek V4 Flash, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 3 | 4 |
| Grok 4.20 | 1 | 2 | 1 | 0 | 4 |
| Mistral Small | 1 | 0 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 4 | 6 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 2 | 3 |
| Kimi K2 | 1 | 0 | 1 | 3 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 2 | 3 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 1 | 0 | 1 | 2 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named LiveRamp Identity Resolution, from 137 of the 145 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 88
- acxiom.com: 75
- gane.ai/index: 73
- usermaven.com: 45
- liveramp.com: 42 (its own site)
- oppora.ai: 33
- prospeo.io: 32
- softwaresuggest.com: 32
- alium.io: 30
- martech.org: 28

### Pages cited

- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 75
- https://www.gane.ai/index/gtm/gtm-data/identity-resolution/enterprise: 46
- https://usermaven.com/blog/identity-resolution-software: 44
- https://g2.com/categories/identity-resolution: 43
- https://g2.com/categories/identity-resolution/enterprise: 33
- https://oppora.ai/blog/identity-resolution-software: 33
- https://softwaresuggest.com/identity-resolution-software: 32
- https://prospeo.io/s/identity-resolution-software: 29

## The company

LiveRamp; http://www.liveramp.com/; San Francisco, United States; founded 2011; public, RAMP on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What LiveRamp Identity Resolution's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Unify fragmented customer data across platforms while maintaining responsible identity resolution. (https://liveramp.com/our-platform/identity)
- For: Enterprises (https://liveramp.com/our-platform/identity)
- Customers named: Best Buy, Fidelity Investments, Ulta Beauty, Tailored Brands, McDonald's, Mohegan Digital, NBCUniversal, Tripadvisor

## What it publishes

Every page liveramp.com exposes, read 2026-09-29: 1739 addresses. By kind, pages and the last 90 days:

- blog: 797 pages, 0 in the last 90 days, latest undated
- case study: 93 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 3 pages, 0 in the last 90 days, latest undated
- conference or event: 6 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 5 pages, 0 in the last 90 days, latest undated
- template or tool: 5 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 28 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 63 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.