# LiftLab: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 1 category by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/liftlab

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 33 | 0% | 4 |

## What the models said for it

- "LiftLab or Measured for MMM" (DeepSeek V4 Flash, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named LiftLab, from 8 of the 8 answers that named it (only the models that return a source list).

### Domains cited

- liftlab.com: 5 (its own site)
- business.adobe.com: 4
- usermaven.com: 4
- cometly.com: 3
- lifesight.io: 3
- segmentstream.com: 3
- sellforte.com: 3
- vezadigital.com: 3
- github.com: 2
- measured.com: 2

### Pages cited

- https://liftlab.com/blog/marketing-mix-modeling-platforms: 5
- https://business.adobe.com/blog/marketing-campaign-analytics: 3
- https://vezadigital.com/post/marketing-attribution-tools: 3
- https://lifesight.io/blog/best-mmm-providers: 2
- https://research.oz.spotlightar.com/reports/magic-quadrant-marketing-mix-modeling-solutions-2024/leaders: 2
- https://segmentstream.com/blog/articles/best-mmm-software-tools: 2
- https://sellforte.com/blog/top-enterprise-mmm-ecommerce-software: 2
- https://usermaven.com/blog/enterprise-multi-touch-attribution-tools: 2

## In its own words

What LiftLab's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Full-Funnel MMM & Incrementality Testing Platform (https://liftlab.com/)
- For: Enterprise marketers and teams, including CMOs, Performance Marketing Leaders, and CFOs (https://liftlab.com/)
- Certifications: SOC 2, ISO 27001
- Customers named: Cinemark, Quicken, Pandora

## What it publishes

Every page liftlab.com exposes, read 2026-09-29: 50 addresses. By kind, pages and the last 90 days:

- blog: 23 pages, 0 in the last 90 days, latest 2026-04-18
- case study: 8 pages, 0 in the last 90 days, latest 2025-04-25
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest 2026-02-12
- report or ebook: 8 pages, 0 in the last 90 days, latest undated
- comparison: 1 pages, 0 in the last 90 days, latest 2026-04-17
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-04-18 blog: Fy 2025 category benchmark report https://liftlab.com/resources/fy-2025-category-benchmark-report/
- Recent: 2026-04-17 blog: Is liftlab right for your enterprise https://liftlab.com/blog/is-liftlab-right-for-your-enterprise/
- Recent: 2026-04-17 blog: Marketing mix modeling qsr https://liftlab.com/blog/marketing-mix-modeling-qsr/
- Recent: 2026-04-17 blog: Channel cannibalization or measurement failure https://liftlab.com/blog/channel-cannibalization-or-measurement-failure/
- Recent: 2026-04-17 blog: Marketing measurement maturity model cpg https://liftlab.com/blog/marketing-measurement-maturity-model-cpg/
- Recent: 2026-04-17 blog: Trade promotion media roas attribution https://liftlab.com/blog/trade-promotion-media-roas-attribution/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.