# Kroger Precision Marketing: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 22 judge labels across 1 category by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/kroger-precision-marketing

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 17 | 32% | 22 |

## What the models said for it

- "The platforms generally considered more mature: ... Kroger Precision Marketing" (Kimi K2, Retail media)
- "Grocery first-party data at scale, loyalty-linked targeting and in-store media." (Muse Glimmer 30B, Retail media)
- "These two networks power the grocery sector. Kroger owns the loyalty card data" (Qwen 3.7 Flash, Retail media)
- "If you want grocery / CPG precision, look at Kroger and Instacart." (GPT-5.4 mini, Retail media)

## And against it

- "Also flagged as a "criticized challenger" with a 43% negative rate" (Mistral Small, Retail media)
- "all other networks (Target Roundel, Kroger Precision Marketing, Instacart Ads, and dozens of smaller players) are fighting over roughly 12% of the pie" (DeepSeek V4 Flash, Retail media)
- "generally rely more on account teams than full self-service tools, which can slow optimization and make small budgets harder to manage" (Perplexity Sonar, Retail media)
- "Kroger Precision Marketing reports on Kroger shoppers. "None of them sees the others, so their claimed sales overlap."" (Muse Glimmer 30B, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Kroger Precision Marketing, from 57 of the 58 answers that named it (only the models that return a source list).

### Domains cited

- digiday.com: 20
- fitsmallbusiness.com: 20
- marketplaceadpros.com: 19
- guideflow.com: 17
- g2.com: 16
- getadlib.com: 15
- osmos.ai: 14
- gane.ai/index: 13
- aidigital.com: 12
- skai.io: 12

### Pages cited

- https://fitsmallbusiness.com/guide-to-retail-media-for-smbs: 20
- https://guideflow.com/blog/retail-media-platforms: 17
- https://getadlib.com/blog/best-retail-media-advertising-platforms: 15
- https://marketplaceadpros.com/guides/retail-media-networks-beyond-amazon-2026: 14
- https://marketplaceadpros.com/guides/best-retail-media-platforms-small-brands-2026: 13
- https://aidigital.com/blog/retail-media-networks: 12
- https://www.gane.ai/index/gtm/marketing/retail-media-platforms/smb: 10
- https://stellarising.com/blog/retail-media-networks-guide: 10

## What it publishes

Every page krogerprecisionmarketing.com exposes, read 2026-10-05: 482 addresses. By kind, pages and the last 90 days:

- blog: 136 pages, 4 in the last 90 days, latest 2026-09-08
- case study: 9 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 2 pages, 0 in the last 90 days, latest undated
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 4 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- podcast or video: 28 pages, 0 in the last 90 days, latest undated
- news or press: 265 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-08 blog: Kroger precision marketing introduces next generation creator commerce solutions https://www.krogerprecisionmarketing.com/knowledge-hub/blog/kroger-precision-marketing-introduces-next-generation-creator-commerce-solutions
- Recent: 2026-08-11 blog: New ways to activate and extend reach in offsite media https://www.krogerprecisionmarketing.com/knowledge-hub/blog/new-ways-to-activate-and-extend-reach-in-offsite-media
- Recent: 2026-08-05 blog: Dont get left off the holiday table 4 ways to inspire shoppers this season https://www.krogerprecisionmarketing.com/knowledge-hub/blog/dont-get-left-off-the-holiday-table-4-ways-to-inspire-shoppers-this-season
- Recent: 2026-08-03 blog: Kroger precision marketing launches shopping assistant plas product listing ads https://www.krogerprecisionmarketing.com/knowledge-hub/blog/kroger-precision-marketing-launches-shopping-assistant-plas-product-listing-ads
- Recent: 2026-07-01 blog: Krogers christine foster says more brands are applying retail data to ctv campaign https://www.krogerprecisionmarketing.com/knowledge-hub/blog/krogers-christine-foster-says-more-brands-are-applying-retail-data-to-ctv-campaign
- Recent: 2026-06-19 blog: Kroger precision marketing announces self service advertising with tiktok https://www.krogerprecisionmarketing.com/knowledge-hub/blog/kroger-precision-marketing-announces-self-service-advertising-with-tiktok

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.