# Kochava: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 18 judge labels across 6 categories by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/kochava

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 34 | 11% | 9 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 117 | 67% | 3 |
| [App store optimization tools](https://www.gane.ai/index/gtm/marketing/app-store-optimization/index.md) | 0% | 29 | 0% | 2 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 141 | 100% | 2 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 190 | 100% | 1 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 160 | 100% | 1 |

## What the models said for it

- "Adjust or Kochava: Stronger for attribution and fraud prevention rather than pure ASO." (Grok 4.20, App store optimization)
- "Best for: Cost-conscious teams needing strong analytics." (DeepSeek V4 Flash, Mobile apps)
- "Flexible reporting and measurement stack." (GPT-5.4 mini, Mobile apps)

## And against it

- "Examples to be cautious of: ... have issued bans, settlements, or active complaints against companies like Kochava, InMarket, Mobilewalla, X-Mode/Outlogic, and Gravy Analytics/Venntel" (Gemini 3.5 Flash, Identity)
- "have faced FTC enforcement, bans, or lawsuits for harvesting and selling precise geolocation data without proper informed consent" (Gemini 3.5 Flash, Audience insights)
- "Kochava: Faced ongoing FTC action and settlements over selling unconsented precise location data" (Gemini 3.5 Flash, Proximity)
- "announced a proposed settlement with Kochava in May 2026 over sensitive location data" (GPT-6 Luna, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 3 | 5 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 2 | 3 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Kochava, from 43 of the 48 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 22
- getapp.com: 13
- softwareadvice.com: 13
- capterra.com: 11
- airbridge.io: 9
- appsflyer.com: 9
- capterra.co.uk: 8
- gane.ai/index: 8
- splitmetrics.com: 8
- appfollow.io: 7

### Pages cited

- https://capterra.com/app-store-optimization-tools-software: 9
- https://softwareadvice.com/app-store-optimization-tools: 9
- https://capterra.co.uk/directory/31820/app-store-optimization-tools/software: 8
- https://g2.com/categories/app-store-optimization/enterprise: 7
- https://getapp.com/all-software/app-store-optimization-tools/org/large-enterprises: 5
- https://mobian.studio/mobile-app-marketing-tools: 5
- https://mobileappdaily.com/products/best-mobile-marketing-software: 5
- https://splitmetrics.com/blog/best-mobile-measurement-partners-mmps: 5

## In its own words

What Kochava's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Omnichannel measurement for advertisers and publishers (https://kochava.com/)
- For: advertisers and publishers (https://kochava.com/)
- Price stated: Get Pricing (https://kochava.com/)
- Free plan or trial: Start Free (https://kochava.com/)
- Integrations claimed: 4500 (https://www.kochava.com/product/)
- Certifications: SOC 2 Type II
- Customers named: The North Face, Property Finder, GoTo Foods, Spotify, McDonald's

## What it publishes

Every page kochava.com exposes, read 2026-09-29: 1527 addresses. By kind, pages and the last 90 days:

- blog: 624 pages, 20 in the last 90 days, latest 2026-09-18
- case study: 57 pages, 0 in the last 90 days, latest 2022-07-06
- webinar or virtual event: 60 pages, 2 in the last 90 days, latest 2026-08-19
- conference or event: 19 pages, 0 in the last 90 days, latest 2026-02-18
- report or ebook: 25 pages, 0 in the last 90 days, latest 2025-10-29
- comparison: 10 pages, 0 in the last 90 days, latest 2026-03-12
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 207 pages, 0 in the last 90 days, latest 2026-03-13
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-18 blog: Cost data recovery for your ad spend data https://www.kochava.com/blog/cost-data-recovery-for-your-ad-spend-data/
- Recent: 2026-09-17 blog: Your team drafted itself agentic commerce alphabet https://www.kochava.com/blog/your-team-drafted-itself-agentic-commerce-alphabet/
- Recent: 2026-09-15 blog: Upgrade now kochava sdk major version release https://www.kochava.com/blog/upgrade-now-kochava-sdk-major-version-release/
- Recent: 2026-09-14 blog: More apps same attention rethinking approach app growth https://www.kochava.com/blog/more-apps-same-attention-rethinking-approach-app-growth/
- Recent: 2026-09-09 blog: How to use ads mcp server from meta https://www.kochava.com/blog/how-to-use-ads-mcp-server-from-meta/
- Recent: 2026-09-03 blog: Kochava unveils creative services workspaces on stationone featuring leading partners higgsfield luma and spaceback by r https://www.kochava.com/blog/kochava-unveils-creative-services-workspaces-on-stationone-featuring-leading-partners-higgsfield-luma-and-spaceback-by-rembrand/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.