# Klaviyo: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 165 judge labels across 13 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/klaviyo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 7% | 4 | 20% | 49 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 0% | 14 | 22% | 37 |
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 0% | 8 | 25% | 32 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 8 | 14% | 29 |
| [Email deliverability and testing tools](https://www.gane.ai/index/gtm/marketing/email-deliverability-and-testing/index.md) | 0% | 34 | 0% | 4 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 139 | 33% | 3 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 115 | 50% | 2 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 140 | 50% | 2 |
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 51 | 0% | 2 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 75 | 0% | 2 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 148 | 0% | 1 |
| [Client onboarding platforms](https://www.gane.ai/index/gtm/customer/client-onboarding/index.md) | 0% | 114 | 100% | 1 |
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 85 | 0% | 1 |

## What the models said for it

- "Industry Standard for DTC. Deep integration with Shopify/Magento... Upgrade to Klaviyo once you have significant revenue." (Qwen 3.7 Flash, Ecommerce marketing)
- "1. Klaviyo - Focus: Email and SMS marketing automation, especially strong for Shopify and Magento stores." (Mistral Small, Ecommerce marketing)
- "Choose Klaviyo (for maximum data depth/predictive scaling) or Omnisend (for lower cost and ease of use)." (Gemini 3.5 Flash, Ecommerce marketing)
- "Serious Shopify/WooCommerce brand focused on revenue growth? → Klaviyo (deepest data and personalization)" (DeepSeek V4 Flash, Ecommerce marketing)

## And against it

- "Klaviyo had a website configuration bug that may have exposed new customers’ sign-up data, including passwords, to third-party trackers" (Muse Glimmer 30B, Customer intel)
- "Avoid B2C E-Commerce Native Tools: Tools like Attentive, Postscript, or Klaviyo are optimized for Shopify/e-commerce workflows" (Gemini 3.5 Flash, Mobile & push)
- "Avoid pure omnichannel tools (e.g., Braze, Klaviyo) unless they have dedicated channel/partner modules" (Grok 4.20, Channel marketing)
- "Avoid pure consumer tools — Skip heavy e-commerce platforms like Klaviyo or Omnisend" (Grok 4.20, Mobile & push)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 5 | 0 | 9 |
| GPT-5.4 mini | 2 | 4 | 1 | 1 | 8 |
| Gemini 3.5 Flash | 3 | 7 | 2 | 4 | 16 |
| Perplexity Sonar | 1 | 5 | 0 | 5 | 11 |
| Grok 4.20 | 3 | 8 | 2 | 8 | 21 |
| Mistral Small | 1 | 2 | 6 | 1 | 10 |
| DeepSeek V4 Flash | 2 | 6 | 1 | 3 | 12 |
| Llama 4 Maverick | 0 | 0 | 9 | 1 | 10 |
| Qwen 3.7 Flash | 2 | 4 | 2 | 2 | 10 |
| Kimi K2 | 1 | 6 | 6 | 3 | 16 |
| GLM 4.7 FlashX | 1 | 5 | 2 | 2 | 10 |
| MiniMax M2.5 | 0 | 3 | 4 | 0 | 7 |
| GPT-6 Luna | 1 | 5 | 0 | 0 | 6 |
| Muse Glimmer 30B | 1 | 3 | 11 | 4 | 19 |

## Sources returned with these answers

The sites and pages cited by the answers that named Klaviyo, from 365 of the 441 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 113
- capterra.com: 84
- softwareadvice.com: 73
- braze.com: 70
- fitsmallbusiness.com: 63
- forbes.com: 62
- shopify.com: 56
- blog.hubspot.com: 48
- klaviyo.com: 48 (its own site)
- gane.ai/index: 44

### Pages cited

- https://braze.com/resources/articles/best-sms-marketing-platforms: 34
- https://fitsmallbusiness.com/best-marketing-automation-software: 30
- https://g2.com/software/sms-marketing: 28
- https://wiserreview.com/blog/ecommerce-marketing-platform: 26
- https://softwareadvice.com/sms-marketing: 25
- https://fitsmallbusiness.com/best-email-marketing-software: 22
- https://ciopages.com/buyer-guides/marketing-automation: 21
- https://forbes.com/advisor/business/software/best-email-marketing-software: 21

## The company

Klaviyo; https://www.klaviyo.com; Boston, United States; founded 2012; public, KVYO on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Klaviyo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the autonomous B2C CRM (https://klaviyo.com/)
- For: relationship-driven brands (https://klaviyo.com/)
- Price stated: Klaviyo offers a free plan with core features, and paid plans scale based on the number of contacts and channel usage such as email and SMS. Enterprise pricing is also available for large organizations with advanced needs. (https://klaviyo.com/)
- Starting price: 0 (https://www.klaviyo.com/pricing)
- Free plan or trial: a free plan with core features (https://klaviyo.com/)
- Integrations claimed: 350 (https://klaviyo.com/)
- Certifications: SOC 2 Type II, ISO 27001, ISO 27017, PCI DSS, GDPR, CCPA
- Hosting: EU, US
- Customers named: Dollar Shave Club, Dermalogica, Daily Harvest, Princess Polly, Naked Wardrobe, Red Clay, Happy Wax, Thirdlove

## What it publishes

Every page klaviyo.com exposes, read 2026-09-29: 10320 addresses. By kind, pages and the last 90 days:

- blog: 1015 pages, 9 in the last 90 days, latest 2026-09-28
- case study: 548 pages, 0 in the last 90 days, latest 2024-04-19
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 22 pages, 0 in the last 90 days, latest 2025-11-05
- report or ebook: 40 pages, 0 in the last 90 days, latest 2024-11-15
- comparison: 72 pages, 0 in the last 90 days, latest 2026-01-29
- template or tool: 33 pages, 3 in the last 90 days, latest 2026-08-05
- glossary or explainer: 978 pages, 0 in the last 90 days, latest undated
- news or press: 112 pages, 0 in the last 90 days, latest 2025-05-22
- Recent: 2026-09-28 blog: Welcome email examples https://www.klaviyo.com/blog/welcome-email-examples
- Recent: 2026-09-28 blog: Winback email campaign examples https://www.klaviyo.com/blog/winback-email-campaign-examples
- Recent: 2026-09-28 blog: Chatgpt klaviyo best practices https://www.klaviyo.com/blog/chatgpt-klaviyo-best-practices
- Recent: 2026-09-25 blog: Halloween email and sms examples https://www.klaviyo.com/blog/halloween-email-and-sms-examples
- Recent: 2026-09-25 blog: Singles day marketing ideas https://www.klaviyo.com/blog/singles-day-marketing-ideas
- Recent: 2026-09-25 blog: Veterans day marketing ideas https://www.klaviyo.com/blog/veterans-day-marketing-ideas

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.