# Klaviyo alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 811 of the 1,008 answers in the 4 categories where Klaviyo holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/klaviyo/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 132
- Adobe Marketo Engage: 69
- ActiveCampaign: 59
- Braze: 52
- OneSignal: 52
- Brevo: 45

## Ecommerce marketing

**Small business**: 49 of 84 answers did not name Klaviyo (Klaviyo is #3 of 11 at 12%).

- Shopify: first choice in 7 of those 49
- HubSpot Marketing Hub: first choice in 6 of those 49
- Omnisend: first choice in 4 of those 49
- ActiveCampaign: first choice in 2 of those 49
- Wix: first choice in 2 of those 49
- WooCommerce: first choice in 2 of those 49
- BigCommerce: first choice in 1 of those 49
- HubSpot CRM: first choice in 1 of those 49

**Mid-market**: 55 of 84 answers did not name Klaviyo (Klaviyo is #4 of 10 at 7%).

- HubSpot Marketing Hub: first choice in 12 of those 55
- BigCommerce B2B Edition: first choice in 6 of those 55
- Omnisend: first choice in 3 of those 55
- BigCommerce: first choice in 2 of those 55
- Shopify: first choice in 2 of those 55
- WooCommerce: first choice in 2 of those 55
- Brevo: first choice in 1 of those 55
- Mailchimp: first choice in 1 of those 55

**Enterprise**: 73 of 84 answers did not name Klaviyo (Klaviyo is #13 of 15 at 0%).

- Adobe Marketo Engage: first choice in 11 of those 73
- Salesforce Marketing Cloud: first choice in 10 of those 73
- Shopify: first choice in 8 of those 73
- Salesforce Commerce Cloud: first choice in 5 of those 73
- HubSpot Marketing Hub: first choice in 3 of those 73
- Salesforce B2B Commerce: first choice in 3 of those 73
- Adobe Commerce: first choice in 2 of those 73
- Adobe Experience Cloud: first choice in 2 of those 73

## Mobile marketing and push

**Small business**: 63 of 84 answers did not name Klaviyo (Klaviyo is #8 of 18 at 2%).

- OneSignal: first choice in 25 of those 63
- SimpleTexting: first choice in 7 of those 63
- Brevo: first choice in 5 of those 63
- Omnisend: first choice in 4 of those 63
- Twilio Programmable Messaging: first choice in 3 of those 63
- ActiveCampaign: first choice in 2 of those 63
- SlickText: first choice in 2 of those 63
- TextMagic: first choice in 2 of those 63

**Mid-market**: 64 of 84 answers did not name Klaviyo (Klaviyo is #11 of 18 at 0%).

- OneSignal: first choice in 20 of those 64
- Customer.io: first choice in 10 of those 64
- Braze: first choice in 8 of those 64
- Brevo: first choice in 2 of those 64
- Firebase Cloud Messaging: first choice in 2 of those 64
- Airship: first choice in 1 of those 64
- EZ Texting: first choice in 1 of those 64
- Omnisend: first choice in 1 of those 64

**Enterprise**: 80 of 84 answers did not name Klaviyo (Klaviyo is #13 of 13 at 0%).

- Braze: first choice in 41 of those 80
- Airship: first choice in 9 of those 80
- OneSignal: first choice in 7 of those 80
- Twilio Programmable Messaging: first choice in 4 of those 80
- AlertMedia: first choice in 2 of those 80
- Iterable: first choice in 2 of those 80
- Staffbase: first choice in 2 of those 80
- Attentive: first choice in 1 of those 80

## Email marketing platforms

**Small business**: 68 of 84 answers did not name Klaviyo (Klaviyo is #12 of 13 at 0%).

- ActiveCampaign: first choice in 18 of those 68
- MailerLite: first choice in 12 of those 68
- HubSpot Marketing Hub: first choice in 9 of those 68
- Brevo: first choice in 8 of those 68
- Mailchimp: first choice in 5 of those 68
- Zoho Campaigns: first choice in 4 of those 68
- Constant Contact: first choice in 3 of those 68
- EmailOctopus: first choice in 1 of those 68

**Mid-market**: 74 of 84 answers did not name Klaviyo (Klaviyo is #8 of 15 at 0%).

- HubSpot Marketing Hub: first choice in 22 of those 74
- ActiveCampaign: first choice in 14 of those 74
- Brevo: first choice in 6 of those 74
- Zoho Campaigns: first choice in 6 of those 74
- MailerLite: first choice in 5 of those 74
- Beehiiv: first choice in 1 of those 74
- Sender: first choice in 1 of those 74

**Enterprise**: 77 of 84 answers did not name Klaviyo (Klaviyo is #12 of 14 at 0%).

- HubSpot Marketing Hub: first choice in 26 of those 77
- Salesforce Marketing Cloud: first choice in 16 of those 77
- Adobe Marketo Engage: first choice in 14 of those 77
- ActiveCampaign: first choice in 2 of those 77
- Braze: first choice in 2 of those 77
- Brevo: first choice in 2 of those 77
- Adestra: first choice in 1 of those 77
- Campaign Monitor: first choice in 1 of those 77

## Marketing automation and campaign management

**Small business**: 61 of 84 answers did not name Klaviyo (Klaviyo is #6 of 10 at 0%).

- ActiveCampaign: first choice in 20 of those 61
- HubSpot Marketing Hub: first choice in 18 of those 61
- Brevo: first choice in 11 of those 61
- Mailchimp: first choice in 1 of those 61
- MailerLite: first choice in 1 of those 61

**Mid-market**: 65 of 84 answers did not name Klaviyo (Klaviyo is #6 of 12 at 0%).

- HubSpot Marketing Hub: first choice in 30 of those 65
- Brevo: first choice in 10 of those 65
- Mailchimp: first choice in 2 of those 65
- MailerLite: first choice in 2 of those 65
- ActiveCampaign: first choice in 1 of those 65
- GoHighLevel: first choice in 1 of those 65
- Keap: first choice in 1 of those 65

**Enterprise**: 82 of 84 answers did not name Klaviyo (Klaviyo is #8 of 10 at 0%).

- Adobe Marketo Engage: first choice in 44 of those 82
- Salesforce Marketing Cloud: first choice in 10 of those 82
- HubSpot Marketing Hub: first choice in 6 of those 82
- Salesforce Marketing Cloud Account Engagement: first choice in 3 of those 82
- Oracle Eloqua: first choice in 2 of those 82
- Adobe Experience Manager: first choice in 1 of those 82
- Bitrix24: first choice in 1 of those 82
- Braze: first choice in 1 of those 82

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.
