# Kit alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 237 of the 252 answers in the 1 category where Kit holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/kit/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 60
- ActiveCampaign: 36
- MailerLite: 22
- Salesforce Marketing Cloud: 18
- Brevo: 17
- Adobe Marketo Engage: 15

## Email marketing platforms

**Small business**: 74 of 84 answers did not name Kit (Kit is #11 of 13 at 0%).

- ActiveCampaign: first choice in 20 of those 74
- MailerLite: first choice in 16 of those 74
- Brevo: first choice in 10 of those 74
- HubSpot Marketing Hub: first choice in 9 of those 74
- Zoho Campaigns: first choice in 5 of those 74
- Constant Contact: first choice in 4 of those 74
- Mailchimp: first choice in 4 of those 74
- EmailOctopus: first choice in 1 of those 74

**Mid-market**: 79 of 84 answers did not name Kit (Kit is #12 of 15 at 0%).

- HubSpot Marketing Hub: first choice in 22 of those 79
- ActiveCampaign: first choice in 14 of those 79
- MailerLite: first choice in 6 of those 79
- Zoho Campaigns: first choice in 6 of those 79
- Brevo: first choice in 5 of those 79
- Beehiiv: first choice in 2 of those 79
- Mailchimp: first choice in 2 of those 79
- Sender: first choice in 1 of those 79

**Enterprise**: 84 of 84 answers did not name Kit.

- HubSpot Marketing Hub: first choice in 29 of those 84
- Salesforce Marketing Cloud: first choice in 18 of those 84
- Adobe Marketo Engage: first choice in 15 of those 84
- ActiveCampaign: first choice in 2 of those 84
- Braze: first choice in 2 of those 84
- Brevo: first choice in 2 of those 84
- Adestra: first choice in 1 of those 84
- Campaign Monitor: first choice in 1 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.