# Ipsos: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/ipsos

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 177 | 100% | 1 |

## And against it

- "Strong on rigor but slow, high minimums, and less flexible for custom/fast needs." (Grok 4.20, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Ipsos, from 12 of the 13 answers that named it (only the models that return a source list).

### Domains cited

- gane.ai/index: 7
- g2.com: 6
- gwi.com: 4
- listenlabs.com: 4
- userintuition.ai: 4
- cleverx.com: 3
- ipsos.com: 3 (its own site)
- behaviolabs.com: 2
- brandwatch.com: 2
- coffee.ai: 2

### Pages cited

- https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/smb: 5
- https://userintuition.ai/posts/best-consumer-insights-platforms: 4
- https://listenlabs.com/articles/consumer-insights-platform-comparison: 3
- https://brandwatch.com/products/consumer-research: 2
- https://cleverx.com/blog/consumer-insight-platform-buyer-guide-b2c-startups: 2
- https://coffee.ai/articles/affordable-cdp-small-businesses-us: 2
- https://g2.com/categories/audience-intelligence-platforms: 2
- https://g2.com/categories/consumer-insights-platforms/small-business: 2

## The company

Ipsos; https://www.ipsos.com/; Paris, France; founded 1975; public, IPS on Euronext Paris. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.