# Ipsos MMA: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 11 judge labels across 1 category by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/ipsos-mma

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 24 | 9% | 11 |

## What the models said for it

- "Ipsos MMA provides Marketing Mix Modeling, Unified Marketing Measurement with agile attribution, media & market testing, pricing analytics." (Muse Glimmer 30B, Attribution & MMM)
- "Decades of methodological rigor; captures external factors" (DeepSeek V4 Flash, Attribution & MMM)
- "Traditional powerhouse; robust for CPG/retail." (Grok 4.20, Attribution & MMM)
- "Best for: Agencies and large enterprises" (Qwen 3.7 Flash, Attribution & MMM)

## And against it

- "Traditional slow-moving models; expensive and not agile enough" (Kimi K2, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 2 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Ipsos MMA, from 29 of the 29 answers that named it (only the models that return a source list).

### Domains cited

- research.oz.spotlightar.com: 20
- usermaven.com: 16
- measured.com: 15
- vexpower.com: 13
- aboutmartech.com: 12
- admetrics.io: 12
- sellforte.com: 12
- mammoth.io: 11
- gane.ai/index: 9
- improvado.io: 8

### Pages cited

- https://research.oz.spotlightar.com/reports/magic-quadrant-marketing-mix-modeling-solutions-2024/leaders: 18
- https://vexpower.com/mmm/marketing-mix-modeling-software: 13
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 11
- https://mammoth.io/blog/marketing-attribution-software: 11
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 11
- https://www.gane.ai/index/gtm/marketing/attribution-mmm/enterprise: 7
- https://objectiveplatform.com/blog/marketing-mix-modelling-solutions-compared: 6
- https://sellforte.com/blog/best-mmm-solutions-retail-brands: 6

## The company

Ipsos; https://www.ipsos.com/; Paris, France; founded 1975; public, IPS on Euronext Paris. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.