# Instantly: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 34 judge labels across 6 categories by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/instantly

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [AI SDR agents](https://www.gane.ai/index/gtm/sales/ai-sdr-agents/index.md) | 0% | 15 | 0% | 10 |
| [Email deliverability and testing tools](https://www.gane.ai/index/gtm/marketing/email-deliverability-and-testing/index.md) | 0% | 39 | 30% | 10 |
| [Sales engagement platforms](https://www.gane.ai/index/gtm/sales/sales-engagement/index.md) | 0% | 17 | 20% | 10 |
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 0% | 18 | 0% | 2 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 147 | 100% | 1 |
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 0% | 45 | 0% | 1 |

## What the models said for it

- "Dedicated tools like Instantly or Lemlist are typically preferred here to avoid "throttling" issues." (Qwen 3.7 Flash, Sales engagement)
- "these sales outreach platforms include unlimited email warm-up for multiple inboxes in their base plans" (Gemini 3.5 Flash, Email deliverability)
- "Choose Instantly or Smartlead if you are running "spray and pray" style cold email campaigns at scale" (Qwen 3.7 Flash, Sales engagement)
- "Choose Lemlist or Instantly if: Your primary go-to-market strategy is high-volume cold email outreach" (Gemini 3.5 Flash, Sales engagement)

## And against it

- "It's recommended to avoid these platforms if you're a large enterprise." (Llama 4 Maverick, Sales engagement)
- "Users report inflated scores ... that drop sharply (to <30%) when tested with independent tools like GlockApps." (Grok 4.20, Email deliverability)
- "Tools like Instantly.ai or certain Make.com automations get flagged for spam risks—use with strict limits." (Grok 4.20, AI marketing agents)
- "For cold email/outreach (~$37–59/month starters)... Skip if not doing high-volume cold outreach." (Grok 4.20, Email deliverability)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 4 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 2 | 3 | 5 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 1 | 2 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Instantly, from 107 of the 121 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 34
- instantly.ai: 31 (its own site)
- toolradar.com: 30
- capterra.com: 22
- prospeo.io: 20
- spotsaas.com: 20
- cirrusinsight.com: 18
- smartlead.ai: 15
- albato.com: 12
- gane.ai/index: 12

### Pages cited

- https://cirrusinsight.com/blog/sales-engagement-platforms: 14
- https://getvoip.com/ai-sdr-agents: 11
- https://toolradar.com/guides/best-ai-sdr-agents-for-startups: 11
- https://albato.com/blog/publications/best-ai-sdr-tools: 10
- https://cellcog.ai/blog/best-ai-sdr-tools: 10
- https://g2.com/categories/sales-engagement: 10
- https://cal.com/blog/best-sales-engagement-platforms: 9
- https://folk.app/articles/best-sales-engagement-tools-for-small-business: 9

## The company

Instantly; https://instantly.ai/; founded 2019. From Wikidata, fetched 2026-09-14.

## In its own words

What Instantly's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Sales Engagement and Lead Intelligence (https://instantly.ai/)
- For: sales teams (https://instantly.ai/)
- Price stated: Pricing built for businesses of all sizes. Always know what you’ll pay. (https://instantly.ai/pricing)
- Starting price: 47 (https://instantly.ai/pricing)
- Free plan or trial: Start free today (https://instantly.ai/)
- Customers named: Video Business Mastery, Forge Strategy, Three Red Boxes, Prospectr Digital, Rev Ascension, Content Marketing Media, Cold Labs

## What it publishes

Every page instantly.ai exposes, read 2026-09-29: 2528 addresses. By kind, pages and the last 90 days:

- blog: 1234 pages, 35 in the last 90 days, latest 2026-09-28
- case study: 6 pages, 0 in the last 90 days, latest 2026-05-25
- webinar or virtual event: 6 pages, 1 in the last 90 days, latest 2026-09-04
- report or ebook: 5 pages, 0 in the last 90 days, latest 2026-02-24
- comparison: 119 pages, 14 in the last 90 days, latest 2026-09-14
- template or tool: 22 pages, 3 in the last 90 days, latest 2026-08-11
- glossary or explainer: 41 pages, 4 in the last 90 days, latest 2026-08-27
- podcast or video: 2 pages, 0 in the last 90 days, latest 2025-05-07
- news or press: 1 pages, 0 in the last 90 days, latest 2022-09-20
- Recent: 2026-09-28 blog: Ai for manual data entry https://instantly.ai/blog/ai-for-manual-data-entry/
- Recent: 2026-09-25 blog: Prioritize sales leads with ai https://instantly.ai/blog/prioritize-sales-leads-with-ai
- Recent: 2026-09-24 blog: Ai prompts for sales prospecting https://instantly.ai/blog/ai-prompts-for-sales-prospecting
- Recent: 2026-09-22 blog: Ai sales agents for sales enablement programs https://instantly.ai/blog/ai-sales-agents-for-sales-enablement-programs
- Recent: 2026-09-21 blog: Best time to send cold email https://instantly.ai/blog/best-time-to-send-cold-email
- Recent: 2026-09-17 blog: Respond to sales leads faster https://instantly.ai/blog/respond-to-sales-leads-faster

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.