# Instacart: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 1 category by 6 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/instacart

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 55 | 29% | 7 |

## What the models said for it

- "Real-time purchase intent data" (MiniMax M2.5, Retail media)

## And against it

- "Amazon, Walmart, Instacart, and other networks may count the same shoppers, causing duplicated reach and over-attributed conversions" (Perplexity Sonar, Retail media)
- "Specific consumer-adjacent categories | Less relevant for pure B2B" (Kimi K2, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Instacart, from 16 of the 19 answers that named it (only the models that return a source list).

### Domains cited

- digiday.com: 7
- guideflow.com: 7
- marketplaceadpros.com: 7
- aidigital.com: 6
- g2.com: 4
- getadlib.com: 4
- linkedin.com: 4
- shopify.com: 4
- businessinsider.com: 3
- emarketer.com: 3

### Pages cited

- https://guideflow.com/blog/retail-media-platforms: 7
- https://marketplaceadpros.com/guides/retail-media-networks-beyond-amazon-2026: 7
- https://aidigital.com/blog/retail-media-networks: 6
- https://getadlib.com/blog/best-retail-media-advertising-platforms: 4
- https://marketplaceadpros.com/guides/best-retail-media-platforms-small-brands-2026: 4
- https://shopify.com/blog/retail-media: 4
- https://fitsmallbusiness.com/guide-to-retail-media-for-smbs: 3
- https://g2.com/categories/retail-media-advertising-platforms/small-business: 3

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.