# Instacart Advertising: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/instacart-advertising

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 56 | 0% | 1 |

## What the models said for it

- "Grocery-focused brands | Instacart + Kroger" (GLM 4.7 FlashX, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Instacart Advertising, from 1 of the 1 answers that named it (only the models that return a source list).

### Domains cited

- admonsters.com: 1
- digiday.com: 1
- emarketer.com: 1
- encodify.com: 1
- internetretailing.net: 1
- modernretail.co: 1
- stellarising.com: 1
- vladimirjones.com: 1

### Pages cited

- https://admonsters.com/6-platforms-that-will-define-retail-media-in-2025: 1
- https://digiday.com/marketing/cmo-strategies-beyond-amazon-the-strengths-of-the-top-retail-media-networks-from-walmart-to-kroger: 1
- https://digiday.com/marketing/cmo-strategies-retail-medias-rise-from-amazon-to-ebay: 1
- https://digiday.com/marketing/digiday-research-amazons-importance-to-marketers-holiday-strategies-grows-this-year: 1
- https://emarketer.com/content/faq-on-retail-media-networks-how-marketers-should-allocate-budgets-2026: 1
- https://encodify.com/state-of-retail-media: 1
- https://internetretailing.net/a-tale-of-three-retail-media-behemoths-amazon-advertising-walmart-connect-and-instacart-advertising: 1
- https://modernretail.co/marketing/cmo-strategies-a-playbook-for-marketing-channels: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.