# Instacart Ads alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 208 of the 252 answers in the 1 category where Instacart Ads holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/instacart-ads/alternatives

## Named instead, most often (every category and segment added)

- Amazon Ads: 57
- Skai: 23
- Walmart Connect: 15
- Amazon Advertising: 13
- Pacvue: 9
- AdLib: 3

## Retail media platforms

**Small business**: 63 of 84 answers did not name Instacart Ads (Instacart Ads is #8 of 12 at 0%).

- Amazon Ads: first choice in 22 of those 63
- Walmart Connect: first choice in 6 of those 63
- LinkedIn Campaign Manager: first choice in 3 of those 63
- AdLib: first choice in 2 of those 63
- Quartile: first choice in 2 of those 63
- Amazon Ads self-service sponsored ads: first choice in 1 of those 63
- Amazon Advertising: first choice in 1 of those 63
- Amazon Business Sponsored Products: first choice in 1 of those 63

**Mid-market**: 66 of 84 answers did not name Instacart Ads (Instacart Ads is #7 of 9 at 0%).

- Amazon Ads: first choice in 26 of those 66
- Amazon Advertising: first choice in 6 of those 66
- Pacvue: first choice in 5 of those 66
- Walmart Connect: first choice in 3 of those 66
- Skai: first choice in 2 of those 66
- Constructor: first choice in 1 of those 66
- Criteo: first choice in 1 of those 66
- Flywheel: first choice in 1 of those 66

**Enterprise**: 79 of 84 answers did not name Instacart Ads (Instacart Ads is #14 of 14 at 0%).

- Skai: first choice in 21 of those 79
- Amazon Ads: first choice in 9 of those 79
- Amazon Advertising: first choice in 6 of those 79
- Walmart Connect: first choice in 6 of those 79
- Pacvue: first choice in 4 of those 79
- Kevel Retail Media Cloud: first choice in 2 of those 79
- Mirakl Ads: first choice in 2 of those 79
- AdLib: first choice in 1 of those 79

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.