# Insider: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 35 judge labels across 12 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/insider

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 2% | 15 | 12% | 8 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 2% | 11 | 14% | 7 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 2% | 23 | 25% | 4 |
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 34 | 0% | 4 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 0% | 35 | 0% | 3 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 47 | 0% | 3 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 94 | 0% | 1 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 113 | 100% | 1 |
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 0% | 25 | 0% | 1 |
| [Landing pages and interactive content](https://www.gane.ai/index/gtm/marketing/landing-pages-and-interactive-content/index.md) | 0% | 63 | 0% | 1 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 36 | 0% | 1 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 0% | 56 | 0% | 1 |

## What the models said for it

- "Insider One is the best mobile marketing software as per G2's latest Fall 2026 Grid Report for mobile marketing, earning the highest G2 score of 98" (Claude Haiku 4.5, Mobile apps)
- "Insider One is the best mobile marketing software according to G2's latest Fall 2026 Grid Report, earning the highest G2 score of 98" (Claude Haiku 4.5, Mobile apps)
- "The best customer data platform for a company with a limited budget is Insider One, RevenueCat, or RudderStack" (Llama 4 Maverick, CDP)
- "HubSpot Marketing Hub and Insider One are the top picks" (Mistral Small, Customer intel)

## And against it

- "What to Avoid - Full CDPs like Insider or Segment (expensive, overkill for most small businesses)" (GLM 4.7 FlashX, Customer intel)
- "more advanced for in-app messaging and personalization but have entry-level plans... better once you have some users" (Grok 4.20, Mobile apps)
- "Test free trials of Tealium or Insider One, but watch for scaling costs." (Grok 4.20, CDP)
- "Higher cost, more complex" (DeepSeek V4 Flash, Ecommerce marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 2 | 0 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 2 | 1 | 2 | 5 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 1 | 5 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 1 | 4 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 6 | 0 | 7 |

## Sources returned with these answers

The sites and pages cited by the answers that named Insider, from 125 of the 125 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 95
- gane.ai/index: 25
- insiderone.com: 25 (its own site)
- guideflow.com: 22
- learn.g2.com: 21
- albato.com: 18
- braze.com: 18
- getapp.com: 18
- capterra.com: 17
- softwareadvice.com: 17

### Pages cited

- https://g2.com/categories/customer-data-platform-cdp/small-business: 21
- https://g2.com/categories/mobile-marketing: 18
- https://g2.com/categories/mobile-marketing/enterprise: 18
- https://albato.com/blog/publications/best-customer-data-platform-software: 16
- https://insiderone.com/mobile-marketing-software: 13
- https://learn.g2.com/best-mobile-marketing-software: 13
- https://mobileappdaily.com/products/best-mobile-marketing-software: 13
- https://spotsaas.com/list/customer-data-platform--cdp-/for-small-business: 12

## In its own words

What Insider's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: #1 Customer Engagement AI Platform for marketing teams; The leading Agentic Customer Engagement Platform (https://insiderone.com/)
- For: marketing teams (https://insiderone.com/)
- Free plan or trial: No forms. No delay (https://insiderone.com/)
- Integrations claimed: 100 (https://insiderone.com/)
- Customers named: Vodafone, Clarins, adidas, ecco, Lexus, MAC Cosmetics, Allianz, Toyota

## What it publishes

Every page insiderone.com exposes, read 2026-09-29: 3623 addresses. By kind, pages and the last 90 days:

- blog: 742 pages, 31 in the last 90 days, latest 2026-09-28
- case study: 163 pages, 12 in the last 90 days, latest 2026-09-09
- webinar or virtual event: 153 pages, 2 in the last 90 days, latest 2026-07-21
- conference or event: 16 pages, 3 in the last 90 days, latest 2026-09-22
- report or ebook: 49 pages, 1 in the last 90 days, latest 2026-09-02
- comparison: 80 pages, 5 in the last 90 days, latest 2026-09-21
- template or tool: 12 pages, 1 in the last 90 days, latest 2026-09-15
- glossary or explainer: 205 pages, 0 in the last 90 days, latest 2026-02-03
- podcast or video: 1 pages, 0 in the last 90 days, latest 2024-11-29
- news or press: 161 pages, 3 in the last 90 days, latest 2026-09-17
- Recent: 2026-09-28 blog: Win back email campaign examples https://insiderone.com/win-back-email-campaign-examples
- Recent: 2026-09-28 blog: App frames inline in app content https://insiderone.com/app-frames-inline-in-app-content
- Recent: 2026-09-27 blog: Marionnaud drive store insider one nrf europe https://insiderone.com/marionnaud-drive-store-insider-one-nrf-europe
- Recent: 2026-09-24 blog: Best ai marketing platforms enterprise ecommerce https://insiderone.com/best-ai-marketing-platforms-enterprise-ecommerce
- Recent: 2026-09-24 blog: Best ai marketing platforms mid market https://insiderone.com/best-ai-marketing-platforms-mid-market
- Recent: 2026-09-24 blog: Marketing platform capabilities use cases https://insiderone.com/marketing-platform-capabilities-use-cases

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.