# InMarket: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 14 judge labels across 4 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/inmarket

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 2% | 16 | 22% | 9 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 197 | 100% | 2 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 119 | 100% | 2 |
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 88 | 100% | 1 |

## What the models said for it

- "The best proximity marketing platform for a mid-market B2B company is InMarket" (Llama 4 Maverick, Proximity)
- "Choose inMarket if you're a brand/agency wanting to reach consumers at scale across many locations with predictive targeting" (Kimi K2, Proximity)
- "Better for media campaigns and location-based audience analytics than app-owned beacon experiences" (Perplexity Sonar, Proximity)

## And against it

- "have faced FTC enforcement, bans, or lawsuits for harvesting and selling precise geolocation data without proper informed consent" (Gemini 3.5 Flash, Audience insights)
- "active complaints against companies like Kochava, InMarket, Mobilewalla, X-Mode/Outlogic, and Gravy Analytics/Venntel" (Gemini 3.5 Flash, Identity)
- "it also finalized an order prohibiting InMarket from selling or sharing precise location data" (GPT-6 Luna, Audience insights)
- "The FTC finalized orders restricting X-Mode/Outlogic and InMarket over precise-location practices" (GPT-6 Luna, Identity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 3 | 3 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named InMarket, from 26 of the 26 answers that named it (only the models that return a source list).

### Domains cited

- ftc.gov: 12
- axiobench.com: 9
- verifiedmarketresearch.com: 9
- g2.com: 8
- gane.ai/index: 7
- zipdo.co: 7
- f6s.com: 6
- thecmo.com: 6
- revenuebase.ai: 5
- wifitalents.com: 5

### Pages cited

- https://axiobench.com/best/proximity-marketing-software: 9
- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies: 9
- https://f6s.com/software/category/proximity-marketing: 6
- https://thecmo.com/tools/best-proximity-marketing-software: 6
- https://revenuebase.ai/companies/proximity-marketing-platforms/united-states: 5
- https://ftc.gov/news-events/news/press-releases/2024/04/ftc-finalizes-order-x-mode-successor-outlogic-prohibiting-it-sharing-or-selling-sensitive-location: 4
- https://ftc.gov/news-events/news/press-releases/2024/05/ftc-finalizes-order-inmarket-prohibiting-it-selling-or-sharing-precise-location-data: 4
- https://g2.com/categories/mobile-marketing/f/proximity-marketing: 4

## In its own words

What InMarket's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The leading real-time marketing and measurement platform (https://inmarket.com/)
- For: marketers (https://inmarket.com/)
- Customers named: Danone Silk, Bayer, Dunkin’, United Airlines, PMG, Wurl, Bob Evans Farms, Frisch’s Big Boy

## What it publishes

Every page inmarket.com exposes, read 2026-09-29: 1657 addresses. By kind, pages and the last 90 days:

- blog: 799 pages, 15 in the last 90 days, latest 2026-09-25
- case study: 22 pages, 0 in the last 90 days, latest 2026-01-20
- webinar or virtual event: 29 pages, 1 in the last 90 days, latest 2026-07-21
- conference or event: 31 pages, 6 in the last 90 days, latest 2026-08-31
- report or ebook: 17 pages, 0 in the last 90 days, latest 2025-12-04
- comparison: 3 pages, 0 in the last 90 days, latest 2026-03-11
- news or press: 1 pages, 0 in the last 90 days, latest 2025-06-01
- Recent: 2026-09-25 blog: Inmarket named in marketing measurement and optimization platforms landscape https://inmarket.com/inmarket-named-in-marketing-measurement-and-optimization-platforms-landscape
- Recent: 2026-09-23 blog: Blog proof beats perception in the know with julia fedor united airlines https://inmarket.com/blog-proof-beats-perception-in-the-know-with-julia-fedor-united-airlines
- Recent: 2026-09-15 blog: Blog from 2500 to 10000 inmarket expands its syndicated audience library https://inmarket.com/blog-from-2500-to-10000-inmarket-expands-its-syndicated-audience-library
- Recent: 2026-09-09 blog: Blog forget black friday holiday shoppers are deciding months earlier in a new decision season inmarket study finds https://inmarket.com/blog-forget-black-friday-holiday-shoppers-are-deciding-months-earlier-in-a-new-decision-season-inmarket-study-finds
- Recent: 2026-08-31 conference or event: Holiday 2026 conquering decision season https://inmarket.com/events/holiday-2026-conquering-decision-season
- Recent: 2026-08-26 conference or event: Join inmarket at groceryshop 2026 https://inmarket.com/events/join-inmarket-at-groceryshop-2026

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.