# Index Exchange: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 1 category by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/index-exchange

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 62 | 25% | 4 |

## And against it

- "primarily SSPs or publisher platforms, not buyer-facing DSPs" (Perplexity Sonar, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 2 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Index Exchange, from 5 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- publift.com: 3
- advertising.amazon.com: 2
- improvado.io: 2
- mfilterit.com: 2
- programminginsider.com: 2
- taqtics.com: 2
- thedrum.com: 2
- adalytics.io: 1
- adexchanger.com: 1
- appsflyer.com: 1

### Pages cited

- https://publift.com/blog/best-programmatic-advertising-platforms: 3
- https://improvado.io/blog/top-programmatic-platforms: 2
- https://programminginsider.com/top-10-programmatic-advertising-platforms-usa: 2
- https://taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms: 2
- http://youtube.com/watch: 1
- https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024: 1
- https://adexchanger.com/category/platforms/page/12: 1
- https://adexchanger.com/data-driven-thinking/the-amazon-ads-lawsuit-raises-questions-about-auction-disclosure-dsp-buyers-need-to-ask: 1

## In its own words

What Index Exchange's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: A global supply-side platform and ad technology solutions; a global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real time. (https://indexexchange.com/)
- For: media owners and marketers (https://indexexchange.com/)
- Customers named: Big Happy, PMG, Butler/Till, A+E Global Media, Dos Equis, Gracenote, inPowered AI

## What it publishes

Every page indexexchange.com exposes, read 2026-09-29: 2544 addresses. By kind, pages and the last 90 days:

- blog: 3 pages, 1 in the last 90 days, latest 2026-09-09
- case study: 4 pages, 0 in the last 90 days, latest 2025-08-01
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest 2025-11-13
- glossary or explainer: 14 pages, 0 in the last 90 days, latest 2026-06-16
- news or press: 115 pages, 4 in the last 90 days, latest 2026-09-23
- Recent: 2026-09-23 news or press: Tmg launches transactional audiences on index marketplaces https://www.indexexchange.com/press/press-releases/tmg-launches-transactional-audiences-on-index-marketplaces
- Recent: 2026-09-22 news or press: Inuvo expands intentkey integration index exchange https://www.indexexchange.com/press/press-releases/inuvo-expands-intentkey-integration-index-exchange
- Recent: 2026-09-21 news or press: On device partners index exchange https://www.indexexchange.com/press/press-releases/on-device-partners-index-exchange
- Recent: 2026-09-10 news or press: Pmg leverages agentic buying streaming tv bedrocks containerized dsp index cloud https://www.indexexchange.com/press/press-releases/pmg-leverages-agentic-buying-streaming-tv-bedrocks-containerized-dsp-index-cloud
- Recent: 2026-09-09 blog: Anti modern slavery statement https://www.indexexchange.com/anti-modern-slavery-statement
- Recent: 2026-06-23 news or press: Culture hive subjective launch autonomous cultural optimization premium ctv https://www.indexexchange.com/press/press-releases/culture-hive-subjective-launch-autonomous-cultural-optimization-premium-ctv

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.