# Improvado: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 12 judge labels across 4 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/improvado

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 14 | 0% | 8 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 49 | 0% | 2 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 128 | 0% | 1 |
| [Tag management](https://www.gane.ai/index/gtm/gtm-data/tag-management/index.md) | 0% | 35 | 0% | 1 |

## What the models said for it

- "Improvado is designed for marketing teams at mid-market and enterprise companies that need both data collection and activation in a unified platform" (Claude Haiku 4.5, Warehouse & ETL)
- "Improvado: A marketing analytics platform that combines inbound data extraction, transformation, and reverse ETL in a single system" (Llama 4 Maverick, Warehouse & ETL)
- "Improvado combines multi-touch attribution with marketing mix modeling and manual incrementality testing capabilities" (Claude Haiku 4.5, Attribution & MMM)
- "Improvado is differentiated by combining marketing-data ingestion, modeling, analytics, and activation" (Perplexity Sonar, Warehouse & ETL)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Improvado, from 33 of the 34 answers that named it (only the models that return a source list).

### Domains cited

- improvado.io: 24 (its own site)
- aboutmartech.com: 9
- datachannel.co: 8
- skyvia.com: 8
- toolradar.com: 8
- usermaven.com: 8
- admetrics.io: 7
- cometly.com: 7
- hightouch.com: 7
- g2.com: 6

### Pages cited

- https://improvado.io/blog/best-reverse-etl-tools: 9
- https://aboutmartech.com/blog/reverse-etl-tools: 7
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 7
- https://toolradar.com/guides/best-reverse-etl-tools: 7
- https://improvado.io/blog/marketing-mix-modeling-providers: 6
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 6
- https://astera.com/type/blog/reverse-etl-tools: 5
- https://datachannel.co/blogs/top-reverse-etl-tools-2024: 5

## In its own words

What Improvado's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The reporting layer for marketing teams that have outgrown their spreadsheets, their dashboards, and their patience. (https://improvado.io/)
- For: marketing teams (https://improvado.io/)
- Price stated: Contact for pricing (https://improvado.io/)
- Starting price: 0 (https://improvado.io/pricing)
- Free plan or trial: Start Free Trial (https://improvado.io/)
- Integrations claimed: 1000 (https://improvado.io/); 1350 (https://improvado.io/pricing) (pages disagree)
- Certifications: GDPR, HIPAA, CCPA, ISO 27001, PCI DSS, FedRAMP, SOC 2 Type II
- Hosting: United States, EU data residency (AWS EU regions) available on request, Microsoft Azure infrastructure
- Customers named: ASUS, ILLY, ADROLL, SOFTWAREONE, UNIVERSITY OF SAN FRANCISCO, ADCELLERANT, BOOYAH, EICOFF

## What it publishes

Every page improvado.io exposes, read 2026-09-29: 3008 addresses. By kind, pages and the last 90 days:

- blog: 738 pages, 47 in the last 90 days, latest 2026-09-27
- case study: 18 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest undated
- conference or event: 6 pages, 0 in the last 90 days, latest 2026-02-12
- report or ebook: 51 pages, 1 in the last 90 days, latest 2026-09-18
- comparison: 191 pages, 10 in the last 90 days, latest 2026-09-09
- template or tool: 4 pages, 0 in the last 90 days, latest 2024-09-30
- glossary or explainer: 47 pages, 0 in the last 90 days, latest 2026-06-04
- podcast or video: 1 pages, 0 in the last 90 days, latest 2026-04-22
- news or press: 15 pages, 0 in the last 90 days, latest 2025-02-25
- Recent: 2026-09-27 blog: Google ads meta ads mcp claude https://improvado.io/blog/google-ads-meta-ads-mcp-claude
- Recent: 2026-09-23 blog: Ios 26 link tracking protection attribution https://improvado.io/blog/ios-26-link-tracking-protection-attribution
- Recent: 2026-09-23 blog: Is etl dead https://improvado.io/blog/is-etl-dead
- Recent: 2026-09-18 blog: How to measure ai search visibility https://improvado.io/blog/how-to-measure-ai-search-visibility
- Recent: 2026-09-18 report or ebook: Facebook pages troubleshooting https://improvado.io/docs/facebook-pages-troubleshooting
- Recent: 2026-09-17 blog: Carcinization of b2b software https://improvado.io/blog/carcinization-of-b2b-software

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.