# impact.com Advocate: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 10 judge labels across 2 categories by 7 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/impact-com-advocate

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Loyalty, advocacy and referrals](https://www.gane.ai/index/gtm/marketing/loyalty-advocacy-and-referrals/index.md) | 0% | 27 | 12% | 8 |
| [Referral and partner programs](https://www.gane.ai/index/gtm/partner/referral-and-partner-programs/index.md) | 0% | 33 | 0% | 2 |

## What the models said for it

- "*Ambassador* and *impact.com* are the market leaders here" (DeepSeek V4 Flash, Loyalty)
- "Its distinctive angle is connecting customer advocacy/referrals with impact.com’s wider partnership-management offering." (GPT-6 Luna, Loyalty)
- "Best for referral plus affiliate or partner programs: Ambassador or impact.com Advocate." (Perplexity Sonar, Loyalty)
- "Better for larger affiliate/referral networks with more transparent tracking." (Qwen 3.7 Flash, Loyalty)

## And against it

- "custom or unpublished pricing makes it difficult to compare total cost" (Perplexity Sonar, Loyalty)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named impact.com Advocate, from 26 of the 26 answers that named it (only the models that return a source list).

### Domains cited

- extole.com: 15
- 99minds.io: 11
- openloyalty.io: 11
- impact.com: 9 (its own site)
- lji.io: 9
- cello.so: 8
- gane.ai/index: 7
- joy.so: 7
- yotpo.com: 7
- capterra.com: 6

### Pages cited

- https://99minds.io/blog/referral-marketing-software: 11
- https://extole.com/blog/best-referral-software: 11
- https://openloyalty.io/insider/best-referral-software: 10
- https://lji.io/guides/referral-program-software: 8
- https://joy.so/blog/best-referral-program-software: 7
- https://moosend.com/blog/referral-marketing-software: 6
- https://cello.so/blog/best-b2b-referral-software-guide: 5
- https://impact.com/advocate: 5

## In its own words

What impact.com Advocate's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Turn your customers into a measurable revenue channel (https://impact.com/)
- For: customers (https://impact.com/)

## What it publishes

Every page impact.com exposes, read 2026-09-29: 9386 addresses. By kind, pages and the last 90 days:

- blog: 22 pages, 0 in the last 90 days, latest 2026-06-09
- case study: 137 pages, 3 in the last 90 days, latest 2026-08-19
- webinar or virtual event: 16 pages, 0 in the last 90 days, latest 2024-10-31
- conference or event: 75 pages, 0 in the last 90 days, latest 2025-07-11
- report or ebook: 119 pages, 0 in the last 90 days, latest 2026-04-07
- comparison: 31 pages, 11 in the last 90 days, latest 2026-09-29
- template or tool: 14 pages, 0 in the last 90 days, latest 2024-08-01
- glossary or explainer: 11 pages, 0 in the last 90 days, latest 2025-04-16
- podcast or video: 387 pages, 2 in the last 90 days, latest 2026-09-04
- news or press: 212 pages, 3 in the last 90 days, latest 2026-08-26
- Recent: 2026-09-29 comparison: Marketplace vs direct partner recruiting explained https://help.impact.com/brand/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained
- Recent: 2026-09-29 comparison: Marketplace vs direct partner recruiting explained https://help.impact.com/brand/zh/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained
- Recent: 2026-09-29 comparison: Marketplace vs direct partner recruiting explained https://help.impact.com/brand/es/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained
- Recent: 2026-09-29 comparison: Marketplace vs direct partner recruiting explained https://help.impact.com/brand/pt-br/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained
- Recent: 2026-09-29 comparison: Marketplace vs direct partner recruiting explained https://help.impact.com/brand/de/what-would-you-like-to-learn-about/performance-program/recruiting-partners/marketplace-vs-direct-partner-recruiting-explained
- Recent: 2026-09-22 comparison: In house vs managed influencer programs https://impact.com/influencer/in-house-vs-managed-influencer-programs

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.