# Hulu: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 13 judge labels across 1 category by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/hulu

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 14 | 8% | 13 |

## What the models said for it

- "Streaming TV (Hulu & Roku) ... combines the immersive quality of TV with the data-driven targeting of digital" (Qwen 3.7 Flash, Video ads)
- "Premium CTV/streaming apps through direct deals (Netflix ads, Hulu, premium publishers)" (DeepSeek V4 Flash, Video ads)
- "Connected TV (CTV) platforms with verified inventory (e.g., Hulu, Roku)." (MiniMax M2.5, Video ads)
- "CTV (Roku/Hulu/Prime) for living-room impact" (Gemini 3.5 Flash, Video ads)

## And against it

- "Emerging for account-based targeting at scale, but more enterprise-oriented and less tested for mid-market." (Grok 4.20, Video ads)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Hulu, from 14 of the 22 answers that named it (only the models that return a source list).

### Domains cited

- iab.com: 8
- digiday.com: 6
- target-video.com: 6
- videoweek.com: 6
- influencermarketinghub.com: 4
- vibe.co: 4
- ads.tiktok.com: 3
- ebool.com: 3
- levitatemedia.com: 3
- amic.media: 2

### Pages cited

- https://iab.com/wp-content/uploads/2024/07/2024_IAB_Video_Ad_Spend_Report_July_2024.pdf: 8
- https://target-video.com/video-ad-networks: 6
- https://videoweek.com/wp-content/uploads/2024/06/Video-Advertising-Guide-2024.pdf: 6
- https://ebool.com/video-advertising-platforms: 3
- https://levitatemedia.com/learn/commercial-video-advertising: 3
- https://amic.media/media/files/file_352_3973.pdf: 2
- https://business.facebook.com/business/resources/video-advertising: 2
- https://digiday.com/future-of-tv/digiday-research-ad-supported-streaming-services-lean-into-ai-for-ad-targeting-and-up-their-investments-in-gamified-ads-and-brand-experiences: 2

## The company

Hulu; https://www.hulu.com/; Santa Monica, United States; founded 2007; part of Disney Media and Entertainment Distribution. From Wikidata, fetched 2026-09-14.

## In its own words

What Hulu's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Stream TV and Movies Live and Online (https://hulu.com/)
- For: U.S. residents, 18+ only (https://hulu.com/)
- Price stated: Starting at $12.99/mo.; Starting at $35.99/mo.; $12.99 / MONTH; $21.99 / MONTH; $7.99/month; $9.99/month; $4.99/month; $6.49/month; $49.99 for 1 month; $64.99/month for 3 months (https://hulu.com/)
- Starting price: 12.99 (https://hulu.com/)
- Free plan or trial: No free trial available. (https://hulu.com/)

## What it publishes

Every page hulu.com exposes, read 2026-09-29: 6390 addresses. By kind, pages and the last 90 days:

- blog: 18 pages, 0 in the last 90 days, latest 2023-01-03
- webinar or virtual event: 7 pages, 1 in the last 90 days, latest 2026-07-28
- conference or event: 1 pages, 0 in the last 90 days, latest 2026-03-25
- report or ebook: 260 pages, 4 in the last 90 days, latest 2026-09-14
- comparison: 16 pages, 0 in the last 90 days, latest 2021-12-17
- glossary or explainer: 6 pages, 0 in the last 90 days, latest undated
- podcast or video: 19 pages, 0 in the last 90 days, latest undated
- news or press: 132 pages, 0 in the last 90 days, latest 2022-07-20
- Recent: 2026-09-14 report or ebook: Stream nfl games https://www.hulu.com/guides/stream-nfl-games
- Recent: 2026-08-18 report or ebook: College football https://www.hulu.com/guides/college-football
- Recent: 2026-07-28 webinar or virtual event: Lollapalooza live stream https://www.hulu.com/guides/special-events/lollapalooza-live-stream
- Recent: 2026-07-22 report or ebook: Pga https://www.hulu.com/guides/hulu-live-sports/golf/pga
- Recent: 2026-07-16 report or ebook: Shark week https://www.hulu.com/guides/special-events/shark-week
- Recent: 2026-06-26 report or ebook: Secret lives of mormon wives https://www.hulu.com/guides/reality-tv/unscripted/secret-lives-of-mormon-wives

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.