# HubSpot: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 20 judge labels across 14 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/hubspot

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 2% | 19 | 40% | 5 |
| [Email deliverability and testing tools](https://www.gane.ai/index/gtm/marketing/email-deliverability-and-testing/index.md) | 0% | 46 | 0% | 2 |
| [In-app messaging and customer communications](https://www.gane.ai/index/gtm/customer/in-app-messaging-and-customer-communications/index.md) | 0% | 41 | 0% | 2 |
| [Affiliate and partner management](https://www.gane.ai/index/gtm/partner/affiliate-and-partner-management/index.md) | 0% | 83 | 100% | 1 |
| [AI SDR agents](https://www.gane.ai/index/gtm/sales/ai-sdr-agents/index.md) | 0% | 68 | 0% | 1 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 144 | 0% | 1 |
| [Contact center platforms](https://www.gane.ai/index/gtm/customer/contact-center-platforms/index.md) | 0% | 72 | 0% | 1 |
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 0% | 38 | 0% | 1 |
| [Order management systems](https://www.gane.ai/index/gtm/revops/order-management-systems/index.md) | 0% | 102 | 0% | 1 |
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 0% | 30 | 0% | 1 |
| [Pricing optimization](https://www.gane.ai/index/gtm/revops/pricing-optimization/index.md) | 0% | 74 | 0% | 1 |
| [Sales gamification](https://www.gane.ai/index/gtm/sales/sales-gamification/index.md) | 0% | 41 | 0% | 1 |
| [Sales intelligence and contact data](https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/index.md) | 0% | 43 | 0% | 1 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 0% | 30 | 0% | 1 |

## What the models said for it

- "the best default choice is usually HubSpot" (GPT-5.4 mini, AI marketing agents)
- "Platforms like HubSpot, ActiveCampaign, or Mailchimp offer free tiers that include basic AI-powered marketing features." (Claude Haiku 4.5, AI marketing agents)
- "Other options include HubSpot, which is one of the strongest choices for medium-sized organisations and B2B businesses" (Llama 4 Maverick, Native ads)
- "Best when marketing, sales, and customer-success teams need messaging activity tied directly to a shared CRM record." (Perplexity Sonar, In-app messaging)

## And against it

- "Examples: Salesforce Agentforce, HubSpot’s outcome-based pricing - Why avoid: These models can lead to unpredictable costs" (Mistral Small, AI marketing agents)
- "Avoid using Mailchimp, MailerLite, Kit, HubSpot, and Constant Contact" (Claude Haiku 4.5, Affiliate)
- "Much cheaper than HubSpot (which users report paying €3,000/month for similar features)" (Kimi K2, AI marketing agents)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 3 | 0 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 2 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named HubSpot, from 70 of the 92 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 24
- gane.ai/index: 16
- capterra.com: 10
- softwareadvice.com: 10
- blog.hubspot.com: 9 (its own site)
- reddit.com: 8
- toolradar.com: 8
- linkedin.com: 7
- techradar.com: 7
- prospeo.io: 6

### Pages cited

- https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/enterprise: 6
- https://cmswire.com/customer-experience/what-happens-when-you-give-marketing-agents-too-much-rope: 5
- https://produktly.com/best/in-app-messaging-tools: 4
- https://salesmotion.io/blog/identify-website-visitors: 4
- https://smarte.pro/blog/customer-engagement-platforms: 4
- https://socialintents.com/blog/website-visitor-tracking-tools: 4
- https://softude.com/blog/enterprise-marketing-ai-agents: 4
- https://blog.hubspot.com/marketing/ai-tools-for-b2b-marketing: 3

## The company

HubSpot; http://www.hubspot.com; Cambridge, United States; founded 2006; about 8,246 employees (2024); public, HUBS on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What HubSpot's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Build demand, win deals, and delight customers — all on one platform (https://hubspot.com/)
- For: Businesses, startups and small businesses, and enterprises (https://hubspot.com/)
- Price stated: Get a demo of HubSpot's premium software; Get started free with HubSpot's free tools (https://hubspot.com/)
- Starting price: $0/mo (https://www.hubspot.com/pricing/crm)
- Free plan or trial: Get started free with HubSpot's free tools (https://hubspot.com/)
- Integrations claimed: 2000 (https://hubspot.com/)
- Certifications: SOC 1 Type II, SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU Cloud Code of Conduct, TRUSTe
- Customers named: Unipart, Angel City FC, Youth on Course, 2030 Builders, Rebel Rock Wealth, Lean Discovery Group, RevenueWell, Fresha

## What it publishes

Every page hubspot.com exposes, read 2026-09-29: 13274 addresses. By kind, pages and the last 90 days:

- blog: 9061 pages, 34 in the last 90 days, latest 2026-09-23
- case study: 771 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 51 pages, 2 in the last 90 days, latest 2026-08-07
- conference or event: 89 pages, 0 in the last 90 days, latest 2026-06-05
- report or ebook: 167 pages, 3 in the last 90 days, latest 2026-09-28
- comparison: 287 pages, 38 in the last 90 days, latest 2026-09-28
- template or tool: 52 pages, 3 in the last 90 days, latest 2026-09-08
- glossary or explainer: 345 pages, 4 in the last 90 days, latest 2026-09-28
- podcast or video: 42 pages, 1 in the last 90 days, latest 2026-09-14
- news or press: 29 pages, 1 in the last 90 days, latest 2026-07-14
- Recent: 2026-09-28 glossary or explainer: What is digital transformation https://blog.hubspot.com/marketing/what-is-digital-transformation
- Recent: 2026-09-28 report or ebook: Facebook ad strategy https://blog.hubspot.com/marketing/facebook-ad-strategy
- Recent: 2026-09-28 comparison: Lead generation alternatives to cold calling https://blog.hubspot.com/sales/lead-generation-alternatives-to-cold-calling
- Recent: 2026-09-28 comparison: Salesforce alternatives https://blog.hubspot.com/sales/salesforce-alternatives
- Recent: 2026-09-23 blog: Best aeo checkers https://blog.hubspot.com/marketing/best-aeo-checkers
- Recent: 2026-09-22 comparison: Scrunch vs peec ai https://blog.hubspot.com/marketing/scrunch-vs-peec-ai

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.