# HubSpot Social alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 233 of the 252 answers in the 1 category where HubSpot Social holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/hubspot-social/alternatives

## Named instead, most often (every category and segment added)

- Buffer: 55
- Sprout Social: 39
- Zoho Social: 22
- Sprinklr Social: 21
- Oktopost: 18
- Hootsuite: 12

## Social media management

**Small business**: 78 of 84 answers did not name HubSpot Social (HubSpot Social is #9 of 11 at 2%).

- Buffer: first choice in 40 of those 78
- Zoho Social: first choice in 16 of those 78
- Sprout Social: first choice in 4 of those 78
- Agorapulse: first choice in 2 of those 78
- Hootsuite: first choice in 2 of those 78
- Oktopost: first choice in 2 of those 78
- SocialPilot: first choice in 2 of those 78
- Brand24: first choice in 1 of those 78

**Mid-market**: 76 of 84 answers did not name HubSpot Social (HubSpot Social is #10 of 12 at 0%).

- Sprout Social: first choice in 21 of those 76
- Buffer: first choice in 15 of those 76
- Zoho Social: first choice in 6 of those 76
- Hootsuite: first choice in 4 of those 76
- Oktopost: first choice in 4 of those 76
- Metricool: first choice in 1 of those 76
- Publer Professional: first choice in 1 of those 76
- Sproutsocial: first choice in 1 of those 76

**Enterprise**: 79 of 84 answers did not name HubSpot Social.

- Sprinklr Social: first choice in 21 of those 79
- Sprout Social: first choice in 14 of those 79
- Oktopost: first choice in 12 of those 79
- Hootsuite: first choice in 6 of those 79
- Sendible: first choice in 4 of those 79
- Vista Social: first choice in 3 of those 79
- Emplifi: first choice in 2 of those 79
- PostPlanify: first choice in 1 of those 79

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.