# HubSpot Marketing Hub alternatives: what AI models name instead, November 2026 Gane Index, November 2026 Edition. 2,812 of the 3,528 answers in the 14 categories where HubSpot Marketing Hub holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/hubspot-marketing-hub/alternatives ## Named instead, most often (every category and segment added) - Google Analytics 4: 119 - HubSpot Content Hub: 63 - Brevo: 57 - Demandbase: 44 - Aprimo: 39 - Qualified: 39 ## Marketing automation and campaign management **Small business**: 31 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 10 at 37%). - Brevo: first choice in 12 of those 31 - ActiveCampaign: first choice in 6 of those 31 - Mailchimp: first choice in 2 of those 31 **Mid-market**: 33 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 12 at 65%). - Brevo: first choice in 5 of those 33 - Mailchimp: first choice in 2 of those 33 - ActiveCampaign: first choice in 1 of those 33 - GoHighLevel: first choice in 1 of those 33 - HubSpot Sales Hub: first choice in 1 of those 33 - Keap: first choice in 1 of those 33 **Enterprise**: 45 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 10 at 12%). - Adobe Marketo Engage: first choice in 15 of those 45 - Salesforce Marketing Cloud: first choice in 4 of those 45 - Adobe Experience Manager: first choice in 1 of those 45 - Bitrix24: first choice in 1 of those 45 - Braze: first choice in 1 of those 45 - Oracle Eloqua: first choice in 1 of those 45 ## Email marketing platforms **Small business**: 47 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 13 at 19%). - MailerLite: first choice in 17 of those 47 - Brevo: first choice in 9 of those 47 - Mailchimp: first choice in 4 of those 47 - Zoho Campaigns: first choice in 4 of those 47 - ActiveCampaign: first choice in 2 of those 47 - Constant Contact: first choice in 2 of those 47 - EmailOctopus: first choice in 1 of those 47 - HubSpot Email Marketing: first choice in 1 of those 47 **Mid-market**: 43 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 15 at 42%). - Brevo: first choice in 6 of those 43 - Zoho Campaigns: first choice in 5 of those 43 - MailerLite: first choice in 4 of those 43 - Beehiiv: first choice in 1 of those 43 - Sender: first choice in 1 of those 43 **Enterprise**: 35 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 14 at 41%). - Salesforce Marketing Cloud: first choice in 6 of those 35 - Brevo: first choice in 2 of those 35 - ActiveCampaign: first choice in 1 of those 35 - Adestra: first choice in 1 of those 35 - Adobe Marketo Engage: first choice in 1 of those 35 - Braze: first choice in 1 of those 35 - Campaign Monitor: first choice in 1 of those 35 - Mailjet: first choice in 1 of those 35 ## Ecommerce marketing **Small business**: 61 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 11 at 25%). - Omnisend: first choice in 11 of those 61 - Shopify: first choice in 10 of those 61 - Klaviyo: first choice in 9 of those 61 - Mailchimp: first choice in 2 of those 61 - Shopify Email: first choice in 2 of those 61 - Wix: first choice in 2 of those 61 - WooCommerce: first choice in 2 of those 61 - BigCommerce: first choice in 1 of those 61 **Mid-market**: 54 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 10 at 41%). - Klaviyo: first choice in 9 of those 54 - Omnisend: first choice in 6 of those 54 - BigCommerce B2B Edition: first choice in 5 of those 54 - Shopify: first choice in 4 of those 54 - Brevo: first choice in 2 of those 54 - Mailchimp: first choice in 2 of those 54 - WooCommerce: first choice in 2 of those 54 - BigCommerce: first choice in 1 of those 54 **Enterprise**: 70 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #5 of 15 at 8%). - Adobe Marketo Engage: first choice in 8 of those 70 - Shopify: first choice in 8 of those 70 - Salesforce Marketing Cloud: first choice in 7 of those 70 - Salesforce Commerce Cloud: first choice in 5 of those 70 - Adobe Commerce: first choice in 3 of those 70 - Klaviyo: first choice in 3 of those 70 - Salesforce B2B Commerce: first choice in 3 of those 70 - Braze: first choice in 2 of those 70 ## Content marketing platforms **Small business**: 77 of 84 answers did not name HubSpot Marketing Hub. - HubSpot Content Hub: first choice in 26 of those 77 - CoSchedule Marketing Suite: first choice in 6 of those 77 - Buffer: first choice in 5 of those 77 - StoryChief: first choice in 5 of those 77 - WordPress: first choice in 4 of those 77 - Notion: first choice in 3 of those 77 - Jasper: first choice in 2 of those 77 - Planable: first choice in 2 of those 77 **Mid-market**: 71 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 16 at 22%). - HubSpot Content Hub: first choice in 28 of those 71 - Canva: first choice in 2 of those 71 - Semrush Content Marketing Platform: first choice in 2 of those 71 - StoryChief: first choice in 2 of those 71 - CoSchedule Marketing Suite: first choice in 1 of those 71 - HubSpot for Marketers: first choice in 1 of those 71 - Mailchimp: first choice in 1 of those 71 - Monday.com: first choice in 1 of those 71 **Enterprise**: 75 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #5 of 16 at 11%). - HubSpot Content Hub: first choice in 9 of those 75 - Optimizely CMP: first choice in 8 of those 75 - Adobe Experience Manager: first choice in 6 of those 75 - Aprimo: first choice in 6 of those 75 - Contently: first choice in 6 of those 75 - Optimizely CMS: first choice in 4 of those 75 - dotCMS: first choice in 4 of those 75 - Adobe Workfront: first choice in 2 of those 75 ## Account-based marketing platforms **Small business**: 31 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #1 of 12 at 40%). - Apollo.io: first choice in 7 of those 31 - AdRoll ABM: first choice in 5 of those 31 - ZenABM: first choice in 3 of those 31 - ActiveCampaign: first choice in 2 of those 31 - HubSpot ABM Software: first choice in 2 of those 31 - HubSpot ABM features: first choice in 1 of those 31 - HubSpot's ABM module: first choice in 1 of those 31 - HubSpot's native ABM tools: first choice in 1 of those 31 **Mid-market**: 46 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 8 at 12%). - AdRoll ABM: first choice in 8 of those 46 - Demandbase: first choice in 6 of those 46 - 6sense: first choice in 5 of those 46 - HubSpot CRM: first choice in 1 of those 46 - Mutiny: first choice in 1 of those 46 - ZenABM: first choice in 1 of those 46 - ZoomInfo Marketing: first choice in 1 of those 46 **Enterprise**: 71 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #3 of 8 at 5%). - Demandbase: first choice in 34 of those 71 - 6sense: first choice in 30 of those 71 - N.Rich: first choice in 3 of those 71 - 6sense Revenue Marketing: first choice in 2 of those 71 - 6sense Revenue AI: first choice in 1 of those 71 - Propensity ABM: first choice in 1 of those 71 - Terminus: first choice in 1 of those 71 - UserGems: first choice in 1 of those 71 ## Customer intelligence and data science **Small business**: 74 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #3 of 13 at 17%). - Google Analytics 4: first choice in 13 of those 74 - HubSpot Service Hub: first choice in 11 of those 74 - PostHog: first choice in 11 of those 74 - HubSpot CRM: first choice in 9 of those 74 - Mixpanel: first choice in 9 of those 74 - Amplitude: first choice in 2 of those 74 - HubSpot Customer Platform: first choice in 2 of those 74 - Microsoft Power BI: first choice in 2 of those 74 **Mid-market**: 73 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #4 of 16 at 10%). - Amplitude: first choice in 12 of those 73 - Mixpanel: first choice in 9 of those 73 - Google Analytics 4: first choice in 7 of those 73 - HubSpot CRM: first choice in 4 of those 73 - PostHog: first choice in 3 of those 73 - Totango: first choice in 3 of those 73 - Gainsight CS: first choice in 2 of those 73 - Segment: first choice in 2 of those 73 **Enterprise**: 82 of 84 answers did not name HubSpot Marketing Hub. - Adobe Customer Journey Analytics: first choice in 12 of those 82 - Amplitude: first choice in 6 of those 82 - Salesforce Data Cloud: first choice in 6 of those 82 - Adobe Real-Time CDP: first choice in 3 of those 82 - Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 82 - Mixpanel: first choice in 3 of those 82 - SAS Customer Intelligence 360: first choice in 3 of those 82 - Chattermill: first choice in 2 of those 82 ## Channel partner and local marketing **Small business**: 69 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #11 of 18 at 2%). - Unifyr: first choice in 7 of those 69 - Kiflo PRM: first choice in 6 of those 69 - PartnerPortal.io: first choice in 6 of those 69 - Channeltivity: first choice in 5 of those 69 - Mailchimp: first choice in 4 of those 69 - Mindmatrix: first choice in 4 of those 69 - PartnerStack: first choice in 4 of those 69 - ZINFI Unified Partner Management: first choice in 4 of those 69 **Mid-market**: 75 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 11 at 9%). - Impartner PRM: first choice in 13 of those 75 - PartnerStack: first choice in 5 of those 75 - Ansira: first choice in 4 of those 75 - SproutLoud: first choice in 4 of those 75 - Unifyr: first choice in 4 of those 75 - ZINFI Unified Partner Management: first choice in 4 of those 75 - Birdeye: first choice in 2 of those 75 - JourneyBee: first choice in 2 of those 75 **Enterprise**: 81 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #10 of 10 at 0%). - Impartner PRM: first choice in 21 of those 81 - ZINFI Unified Partner Management: first choice in 17 of those 81 - Ansira: first choice in 7 of those 81 - Unifyr: first choice in 4 of those 81 - SOCi: first choice in 3 of those 81 - Birdeye: first choice in 2 of those 81 - Channelscaler: first choice in 2 of those 81 - Channeltivity: first choice in 2 of those 81 ## Web analytics **Small business**: 76 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #8 of 14 at 2%). - Google Analytics 4: first choice in 38 of those 76 - Plausible Analytics: first choice in 20 of those 76 - Fathom: first choice in 11 of those 76 - Fathom Analytics: first choice in 3 of those 76 - Microsoft Clarity: first choice in 3 of those 76 - Cloudflare Web Analytics: first choice in 2 of those 76 - Dealfront: first choice in 2 of those 76 - PostHog: first choice in 2 of those 76 **Mid-market**: 73 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 15 at 7%). - Google Analytics 4: first choice in 36 of those 73 - Plausible Analytics: first choice in 8 of those 73 - Matomo: first choice in 6 of those 73 - Clics: first choice in 2 of those 73 - Dealfront Leadfeeder: first choice in 2 of those 73 - Microsoft Clarity: first choice in 2 of those 73 - Mixpanel: first choice in 2 of those 73 - Adobe Analytics: first choice in 1 of those 73 **Enterprise**: 81 of 84 answers did not name HubSpot Marketing Hub. - Adobe Analytics: first choice in 23 of those 81 - Google Analytics 360: first choice in 15 of those 81 - Matomo: first choice in 7 of those 81 - Google Analytics 4: first choice in 6 of those 81 - Matomo On-Premise: first choice in 2 of those 81 - Mixpanel: first choice in 2 of those 81 - Adobe Customer Journey Analytics: first choice in 1 of those 81 - Bold BI: first choice in 1 of those 81 ## Market intelligence platforms **Small business**: 73 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #11 of 20 at 2%). - Apollo.io: first choice in 18 of those 73 - Similarweb: first choice in 9 of those 73 - Semrush .Trends: first choice in 8 of those 73 - Crunchbase: first choice in 4 of those 73 - Prospeo: first choice in 3 of those 73 - ClientCues: first choice in 2 of those 73 - Klue: first choice in 2 of those 73 - LinkedIn Sales Navigator: first choice in 2 of those 73 **Mid-market**: 74 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #6 of 13 at 6%). - AlphaSense: first choice in 9 of those 74 - ZoomInfo: first choice in 7 of those 74 - Apollo.io: first choice in 5 of those 74 - Crayon: first choice in 5 of those 74 - Crunchbase: first choice in 3 of those 74 - Klue: first choice in 3 of those 74 - HG Insights: first choice in 2 of those 74 - Similarweb: first choice in 2 of those 74 **Enterprise**: 84 of 84 answers did not name HubSpot Marketing Hub. - AlphaSense: first choice in 20 of those 84 - ZoomInfo: first choice in 14 of those 84 - Contify: first choice in 5 of those 84 - HG Insights: first choice in 4 of those 84 - Northern Light SinglePoint: first choice in 4 of those 84 - Crayon: first choice in 3 of those 84 - Valona Intelligence: first choice in 3 of those 84 - Apollo.io: first choice in 2 of those 84 ## Marketing resource management **Small business**: 67 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #9 of 13 at 0%). - monday.com Work Management: first choice in 24 of those 67 - ClickUp: first choice in 15 of those 67 - Asana: first choice in 6 of those 67 - Teamwork.com: first choice in 6 of those 67 - Wrike for Marketing: first choice in 6 of those 67 - monday AI Work Platform: first choice in 2 of those 67 - Airtable: first choice in 1 of those 67 - Asana Marketing: first choice in 1 of those 67 **Mid-market**: 77 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #6 of 17 at 6%). - Wrike for Marketing: first choice in 10 of those 77 - monday.com Work Management: first choice in 10 of those 77 - Aprimo: first choice in 9 of those 77 - ClickUp: first choice in 7 of those 77 - Adobe Workfront: first choice in 4 of those 77 - Asana: first choice in 3 of those 77 - Teamwork.com: first choice in 3 of those 77 - Uptempo: first choice in 3 of those 77 **Enterprise**: 83 of 84 answers did not name HubSpot Marketing Hub. - Aprimo: first choice in 24 of those 83 - Uptempo: first choice in 12 of those 83 - Adobe Workfront: first choice in 10 of those 83 - Marmind: first choice in 8 of those 83 - Wrike for Marketing: first choice in 5 of those 83 - Opal: first choice in 2 of those 83 - Screendragon: first choice in 2 of those 83 - Aprimo Plan & Spend: first choice in 1 of those 83 ## Conversational marketing platforms **Small business**: 76 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #4 of 14 at 8%). - Tidio: first choice in 23 of those 76 - HubSpot Conversations: first choice in 12 of those 76 - Intercom: first choice in 5 of those 76 - Smartsupp: first choice in 3 of those 76 - HubSpot Chat: first choice in 2 of those 76 - HubSpot Chatbot Builder: first choice in 2 of those 76 - ManyChat: first choice in 2 of those 76 - Boei: first choice in 1 of those 76 **Mid-market**: 70 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #6 of 8 at 2%). - Qualified: first choice in 14 of those 70 - Tidio: first choice in 11 of those 70 - Drift: first choice in 8 of those 70 - Intercom: first choice in 8 of those 70 - HubSpot Conversations: first choice in 5 of those 70 - Warmly: first choice in 2 of those 70 - Customers.ai: first choice in 1 of those 70 - Freshchat: first choice in 1 of those 70 **Enterprise**: 68 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #4 of 9 at 2%). - Qualified: first choice in 25 of those 68 - Drift: first choice in 9 of those 68 - Conversica: first choice in 2 of those 68 - 1mind Superhumans: first choice in 1 of those 68 - ChatBot.com: first choice in 1 of those 68 - Conferbot: first choice in 1 of those 68 - Crisp: first choice in 1 of those 68 - Docket: first choice in 1 of those 68 ## SMS and WhatsApp marketing platforms **Small business**: 81 of 84 answers did not name HubSpot Marketing Hub. - EZ Texting: first choice in 15 of those 81 - SimpleTexting: first choice in 15 of those 81 - Brevo: first choice in 12 of those 81 - ActiveCampaign: first choice in 5 of those 81 - Klaviyo SMS: first choice in 5 of those 81 - WATI: first choice in 5 of those 81 - Twilio Programmable Messaging: first choice in 4 of those 81 - Salesmsg: first choice in 3 of those 81 **Mid-market**: 79 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #13 of 20 at 2%). - Customer.io: first choice in 10 of those 79 - Brevo: first choice in 7 of those 79 - Klaviyo SMS: first choice in 7 of those 79 - Twilio Programmable Messaging: first choice in 7 of those 79 - Omnisend: first choice in 3 of those 79 - Respond.io: first choice in 3 of those 79 - Salesmsg: first choice in 3 of those 79 - SimpleTexting: first choice in 3 of those 79 **Enterprise**: 79 of 84 answers did not name HubSpot Marketing Hub. - Twilio Programmable Messaging: first choice in 16 of those 79 - Braze: first choice in 15 of those 79 - Infobip: first choice in 8 of those 79 - TrueDialog: first choice in 5 of those 79 - Attentive: first choice in 4 of those 79 - Sinch: first choice in 3 of those 79 - Vibes: first choice in 3 of those 79 - Gupshup: first choice in 2 of those 79 ## Attribution and marketing mix modeling **Small business**: 61 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #3 of 19 at 11%). - Google Analytics 4: first choice in 13 of those 61 - Dreamdata: first choice in 9 of those 61 - Triple Whale: first choice in 7 of those 61 - Google Meridian: first choice in 5 of those 61 - Ruler Analytics: first choice in 4 of those 61 - Cometly: first choice in 3 of those 61 - Recast: first choice in 2 of those 61 - cometly.com: first choice in 2 of those 61 **Mid-market**: 76 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #13 of 22 at 0%). - Dreamdata: first choice in 16 of those 76 - Rockerbox: first choice in 9 of those 76 - Google Analytics 4: first choice in 6 of those 76 - Google Meridian: first choice in 5 of those 76 - Northbeam: first choice in 4 of those 76 - Recast: first choice in 3 of those 76 - Measured: first choice in 2 of those 76 - Meta Robyn: first choice in 2 of those 76 **Enterprise**: 83 of 84 answers did not name HubSpot Marketing Hub. - Adobe Marketo Measure: first choice in 14 of those 83 - Rockerbox: first choice in 13 of those 83 - Analytic Partners: first choice in 8 of those 83 - Dreamdata: first choice in 7 of those 83 - Measured: first choice in 6 of those 83 - HockeyStack: first choice in 4 of those 83 - CaliberMind: first choice in 3 of those 83 - Paramark: first choice in 3 of those 83 ## Data management platforms **Small business**: 49 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #2 of 15 at 20%). - Airtable: first choice in 9 of those 49 - Segment: first choice in 6 of those 49 - HubSpot CRM: first choice in 3 of those 49 - Brevo: first choice in 2 of those 49 - Able CDP: first choice in 1 of those 49 - Acquia: first choice in 1 of those 49 - BigQuery: first choice in 1 of those 49 - Bigeye: first choice in 1 of those 49 **Mid-market**: 75 of 84 answers did not name HubSpot Marketing Hub (HubSpot Marketing Hub is #10 of 19 at 0%). - Segment: first choice in 17 of those 75 - Demandbase: first choice in 4 of those 75 - RudderStack: first choice in 4 of those 75 - Snowflake: first choice in 4 of those 75 - Adobe Audience Manager: first choice in 3 of those 75 - Databricks Lakehouse: first choice in 3 of those 75 - BlueConic: first choice in 2 of those 75 - Hightouch: first choice in 2 of those 75 **Enterprise**: 83 of 84 answers did not name HubSpot Marketing Hub. - Salesforce Data Cloud: first choice in 20 of those 83 - Adobe Real-Time CDP: first choice in 7 of those 83 - Informatica Intelligent Data Management Cloud: first choice in 6 of those 83 - Databricks Lakehouse: first choice in 4 of those 83 - Adobe Audience Manager: first choice in 3 of those 83 - Collibra: first choice in 3 of those 83 - ActionIQ: first choice in 2 of those 83 - Hightouch: first choice in 2 of those 83 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.