# HubSpot CRM alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 342 of the 504 answers in the 2 categories where HubSpot CRM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/hubspot-crm/alternatives

## Named instead, most often (every category and segment added)

- Mixpanel: 21
- Amplitude: 20
- Google Analytics 4: 16
- Salesforce Sales Cloud: 15
- Adobe Customer Journey Analytics: 14
- HubSpot Marketing Hub: 14

## CRM

**Small business**: 24 of 84 answers did not name HubSpot CRM (HubSpot CRM is #1 of 10 at 65%).

- Less Annoying CRM: first choice in 2 of those 24
- Pipedrive: first choice in 2 of those 24
- Bigin by Zoho: first choice in 1 of those 24
- HubSpot Sales: first choice in 1 of those 24

**Mid-market**: 43 of 84 answers did not name HubSpot CRM (HubSpot CRM is #1 of 9 at 53%).

- HubSpot Sales Hub: first choice in 12 of those 43
- Bigin by Zoho: first choice in 1 of those 43

**Enterprise**: 52 of 84 answers did not name HubSpot CRM (HubSpot CRM is #3 of 8 at 0%).

- Salesforce Sales Cloud: first choice in 15 of those 52
- Microsoft Dynamics 365 Sales: first choice in 13 of those 52
- Bitrix24: first choice in 1 of those 52
- Salesforce Sales Cloud Unlimited: first choice in 1 of those 52

## Customer intelligence and data science

**Small business**: 66 of 84 answers did not name HubSpot CRM (HubSpot CRM is #2 of 13 at 17%).

- HubSpot Service Hub: first choice in 12 of those 66
- Google Analytics 4: first choice in 10 of those 66
- HubSpot Marketing Hub: first choice in 8 of those 66
- Mixpanel: first choice in 8 of those 66
- PostHog: first choice in 7 of those 66
- Amplitude: first choice in 2 of those 66
- HubSpot Customer Platform: first choice in 2 of those 66
- Cometly: first choice in 1 of those 66

**Mid-market**: 73 of 84 answers did not name HubSpot CRM (HubSpot CRM is #6 of 16 at 7%).

- Amplitude: first choice in 12 of those 73
- Mixpanel: first choice in 10 of those 73
- Google Analytics 4: first choice in 6 of those 73
- HubSpot Marketing Hub: first choice in 6 of those 73
- Segment: first choice in 4 of those 73
- Totango: first choice in 3 of those 73
- Cometly: first choice in 2 of those 73
- Dreamdata: first choice in 2 of those 73

**Enterprise**: 84 of 84 answers did not name HubSpot CRM.

- Adobe Customer Journey Analytics: first choice in 14 of those 84
- Amplitude: first choice in 6 of those 84
- Salesforce Data Cloud: first choice in 6 of those 84
- Adobe Real-Time CDP: first choice in 3 of those 84
- Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 84
- Mixpanel: first choice in 3 of those 84
- SAS Customer Intelligence 360: first choice in 3 of those 84
- Chattermill: first choice in 2 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.