# HubSpot Content Hub alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 268 of the 504 answers in the 2 categories where HubSpot Content Hub holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/hubspot-content-hub/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 18
- WordPress: 17
- Adobe Experience Manager: 14
- dotCMS: 11
- Contentful: 8
- Webflow CMS: 8

## Content marketing platforms

**Small business**: 48 of 84 answers did not name HubSpot Content Hub (HubSpot Content Hub is #1 of 16 at 36%).

- HubSpot Marketing Hub: first choice in 5 of those 48
- Buffer: first choice in 3 of those 48
- CoSchedule Marketing Suite: first choice in 3 of those 48
- StoryChief: first choice in 3 of those 48
- HubSpot for Marketers: first choice in 2 of those 48
- Notion: first choice in 2 of those 48
- Planable: first choice in 2 of those 48
- ActiveCampaign: first choice in 1 of those 48

**Mid-market**: 44 of 84 answers did not name HubSpot Content Hub (HubSpot Content Hub is #1 of 16 at 52%).

- HubSpot Marketing Hub: first choice in 8 of those 44
- Canva: first choice in 2 of those 44
- CoSchedule Marketing Suite: first choice in 1 of those 44
- HubSpot for Marketers: first choice in 1 of those 44
- Mailchimp: first choice in 1 of those 44
- MailerLite: first choice in 1 of those 44
- Optimizely CMP: first choice in 1 of those 44
- Surfer SEO: first choice in 1 of those 44

**Enterprise**: 59 of 84 answers did not name HubSpot Content Hub (HubSpot Content Hub is #1 of 16 at 16%).

- Optimizely CMP: first choice in 6 of those 59
- Aprimo: first choice in 5 of those 59
- HubSpot Marketing Hub: first choice in 5 of those 59
- dotCMS: first choice in 4 of those 59
- Adobe Experience Manager: first choice in 3 of those 59
- Optimizely CMS: first choice in 3 of those 59
- Adobe Workfront: first choice in 2 of those 59
- Contentful: first choice in 2 of those 59

## Content management systems for marketing sites

**Small business**: 30 of 84 answers did not name HubSpot Content Hub (HubSpot Content Hub is #3 of 12 at 23%).

- WordPress: first choice in 10 of those 30
- Webflow CMS: first choice in 4 of those 30
- Wix: first choice in 2 of those 30
- Elementor: first choice in 1 of those 30
- self-hosted WordPress: first choice in 1 of those 30

**Mid-market**: 32 of 84 answers did not name HubSpot Content Hub (HubSpot Content Hub is #1 of 15 at 45%).

- WordPress: first choice in 7 of those 32
- Webflow CMS: first choice in 4 of those 32
- Contentful: first choice in 1 of those 32
- Framer: first choice in 1 of those 32
- self-hosted WordPress: first choice in 1 of those 32

**Enterprise**: 55 of 84 answers did not name HubSpot Content Hub (HubSpot Content Hub is #3 of 14 at 12%).

- Adobe Experience Manager: first choice in 11 of those 55
- dotCMS: first choice in 7 of those 55
- Contentful: first choice in 5 of those 55
- Sanity: first choice in 2 of those 55
- Sitecore Experience Platform: first choice in 2 of those 55
- Storyblok: first choice in 2 of those 55
- Agility CMS: first choice in 1 of those 55
- Brightspot: first choice in 1 of those 55

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.