# HubSpot Chatbot: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 6 judge labels across 2 categories by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/hubspot-chatbot

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Chatbots and conversational AI for support](https://www.gane.ai/index/gtm/customer/chatbots-and-conversational-ai-for-support/index.md) | 2% | 12 | 33% | 3 |
| [Conversational marketing platforms](https://www.gane.ai/index/gtm/marketing/conversational-marketing/index.md) | 0% | 26 | 0% | 3 |

## What the models said for it

- "For absolute beginners with zero budget, start with HubSpot or tawk.to." (MiniMax M2.5, Support chatbots)
- "HubSpot Chatbot (Top Free Option): Completely free for basic use with unlimited users." (Grok 4.20, Support chatbots)
- "HubSpot Chatbot (if you're already on HubSpot)" (Muse Glimmer 30B, Conversational mktg)
- "Best if You're Already on HubSpot" (Kimi K2, Conversational mktg)

## And against it

- "Would I recommend using HubSpot chatbot for your chatflow automations? I would say – no." (Muse Glimmer 30B, Support chatbots)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named HubSpot Chatbot, from 11 of the 11 answers that named it (only the models that return a source list).

### Domains cited

- capterra.com: 7
- g2.com: 5
- chatimize.com: 4
- marketbetter.ai: 4
- sobot.io: 4
- captiwate.com: 3
- fitsmallbusiness.com: 3
- getapp.com: 3
- openassistantgpt.io: 3
- research.oz.spotlightar.com: 3

### Pages cited

- https://capterra.com/resources/best-chatbot-software: 4
- https://chatimize.com/chatbot-platform-comparison: 4
- https://g2.com/categories/conversational-marketing: 4
- https://captiwate.com/software-list/conversational-marketing-software: 3
- https://fitsmallbusiness.com/best-ai-chatbots-for-customer-service: 3
- https://marketbetter.ai/blog/tags/alternatives/page/3: 3
- https://research.oz.spotlightar.com/reports/forrester-wave-conversation-automation-solutions-for-b2b-q1-2024/leaders: 3
- https://verifiedmarketresearch.com/blog/top-conversational-marketing-platform-software: 3

## The company

HubSpot; http://www.hubspot.com; Cambridge, United States; founded 2006; about 8,246 employees (2024); public, HUBS on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What HubSpot Chatbot's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Free Chatbot Builder Software (https://www.hubspot.com/products/crm/chatbot-builder)
- For: website visitors, prospects, and customers (https://www.hubspot.com/products/crm/chatbot-builder)
- Price stated: Free and premium features available. (https://www.hubspot.com/products/crm/chatbot-builder)
- Starting price: Free (https://www.hubspot.com/products/crm/chatbot-builder)
- Free plan or trial: available for free with no credit card required (https://www.hubspot.com/products/crm/chatbot-builder)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.