# HubSpot Chatbot Builder: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/hubspot-chatbot-builder

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Conversational marketing platforms](https://www.gane.ai/index/gtm/marketing/conversational-marketing/index.md) | 0% | 48 | 0% | 1 |

## What the models said for it

- "If you're already using HubSpot, their native chatbot builder is a great fit." (Mistral Small, Conversational mktg)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named HubSpot Chatbot Builder, from 3 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- herothemes.com: 3
- formzz.com: 2
- nutshell.com: 2
- wonderchat.io: 2
- 1mind.com: 1
- attrock.com: 1
- blog.hubspot.com: 1 (its own site)
- boei.help: 1
- capterra.co.uk: 1
- capterra.com: 1

### Pages cited

- https://herothemes.com/blog/lead-generation-chatbots: 3
- https://formzz.com/blog/best-website-chat-tools: 2
- https://nutshell.com/blog/best-ai-chatbot-for-website: 2
- https://1mind.com/blog-articles/best-ai-chatbots-for-websites: 1
- https://attrock.com/blog/best-ai-chatbots: 1
- https://blog.hubspot.com/marketing/b2b-lead-generation-tools: 1
- https://boei.help/blog/best-sales-chatbots-2026: 1
- https://capterra.co.uk/directory/31562/conversational-marketing-platform/software: 1

## The company

HubSpot; http://www.hubspot.com; Cambridge, United States; founded 2006; about 8,246 employees (2024); public, HUBS on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What HubSpot Chatbot Builder's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Free Chatbot Builder (https://blog.hubspot.com/marketing/how-to-build-a-chatbot)
- Free plan or trial: Free (https://academy.hubspot.com/creating-chatbots-in-hubspot-en)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.