# HubSpot AEO Tool: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 30 judge labels across 1 category by 12 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/hubspot-aeo-tool

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [AI visibility and answer engine tracking tools](https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/index.md) | 4% | 6 | 13% | 30 |

## What the models said for it

- "Tools from reputable sources like HubSpot's AEO tool are often recommended for their clarity on methodology, multi-engine tracking" (Grok 4.20, AI visibility)
- "For a mid-sized B2B company, HubSpot AEO is the strongest default recommendation" (Perplexity Sonar, AI visibility)
- "Best Free Starting Point: HubSpot AEO Grader ... it serves as the best free tool" (Gemini 3.5 Flash, AI visibility)
- "their native Answer Engine Optimization tool is likely the most logical choice due to ease of integration" (Qwen 3.7 Flash, AI visibility)

## And against it

- "some tools to be cautious about or avoid include Otterly, HubSpot AEO Grader, and Peec AI" (Llama 4 Maverick, AI visibility)
- "It's newer and currently tracks fewer engines than dedicated tools. Also, it only makes sense if you're already invested in HubSpot." (DeepSeek V4 Flash, AI visibility)
- "its standalone offering is comparatively limited in engines and prompt volume" (Perplexity Sonar, AI visibility)
- "useful for a one-time baseline, but it is not continuous monitoring" (Perplexity Sonar, AI visibility)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 2 | 0 | 2 | 5 |
| Grok 4.20 | 1 | 1 | 0 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 1 | 4 |
| Llama 4 Maverick | 0 | 1 | 1 | 1 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named HubSpot AEO Tool, from 90 of the 90 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 69 (its own site)
- sona.com: 34
- gane.ai/index: 33
- hubspot.com: 27 (its own site)
- otterly.ai: 23
- blog.closelyhq.com: 20
- metehan.ai: 17
- semrush.com: 15
- tryprofound.com: 15
- sitepoint.com: 14

### Pages cited

- https://blog.hubspot.com/marketing/llm-visibility-tools: 44
- https://blog.hubspot.com/marketing/best-ai-visibility-tools: 31
- https://blog.closelyhq.com/best-ai-visibility-tools: 20
- https://blog.hubspot.com/marketing/answer-engine-optimization-tools: 17
- https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/enterprise: 17
- https://sona.com/blog/6-tools-to-track-ai-search-visibility-in-chatgpt-and-gemini: 15
- https://sona.com/blog/7-best-ai-visibility-tools-for-b2b-companies-compared: 15
- https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/smb: 14

## The company

HubSpot; http://www.hubspot.com; Cambridge, United States; founded 2006; about 8,246 employees (2024); public, HUBS on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.