# Hotjar alternatives: what AI models name instead, November 2026 Gane Index, November 2026 Edition. 841 of the 1,008 answers in the 4 categories where Hotjar holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/hotjar/alternatives ## Named instead, most often (every category and segment added) - Google Analytics 4: 89 - Qualtrics CustomerXM: 38 - CustomerGauge: 35 - Fullstory: 28 - Plausible Analytics: 27 - Microsoft Clarity: 26 ## Session replay and heatmaps **Small business**: 30 of 84 answers did not name Hotjar (Hotjar is #2 of 11 at 12%). - Microsoft Clarity: first choice in 11 of those 30 - Dealfront: first choice in 1 of those 30 - Google Analytics 4: first choice in 1 of those 30 - Matomo: first choice in 1 of those 30 - PostHog: first choice in 1 of those 30 **Mid-market**: 39 of 84 answers did not name Hotjar (Hotjar is #2 of 16 at 16%). - Microsoft Clarity: first choice in 9 of those 39 - Fullstory: first choice in 3 of those 39 - Dealfront: first choice in 2 of those 39 - OpenReplay: first choice in 2 of those 39 - PostHog: first choice in 2 of those 39 **Enterprise**: 74 of 84 answers did not name Hotjar (Hotjar is #11 of 12 at 2%). - Fullstory: first choice in 25 of those 74 - Contentsquare: first choice in 12 of those 74 - Quantum Metric: first choice in 10 of those 74 - OpenReplay: first choice in 4 of those 74 - Microsoft Clarity: first choice in 3 of those 74 - Glassbox: first choice in 2 of those 74 - LogRocket: first choice in 2 of those 74 - 6sense: first choice in 1 of those 74 ## Web analytics **Small business**: 80 of 84 answers did not name Hotjar (Hotjar is #10 of 14 at 0%). - Google Analytics 4: first choice in 40 of those 80 - Plausible Analytics: first choice in 20 of those 80 - Fathom: first choice in 11 of those 80 - Dealfront: first choice in 3 of those 80 - Fathom Analytics: first choice in 3 of those 80 - Microsoft Clarity: first choice in 3 of those 80 - PostHog: first choice in 3 of those 80 - Cloudflare Web Analytics: first choice in 2 of those 80 **Mid-market**: 72 of 84 answers did not name Hotjar (Hotjar is #12 of 15 at 0%). - Google Analytics 4: first choice in 32 of those 72 - Plausible Analytics: first choice in 7 of those 72 - Matomo: first choice in 6 of those 72 - HubSpot Marketing Hub: first choice in 4 of those 72 - Dreamdata: first choice in 3 of those 72 - Clics: first choice in 2 of those 72 - Dealfront: first choice in 2 of those 72 - HockeyStack: first choice in 2 of those 72 **Enterprise**: 84 of 84 answers did not name Hotjar. - Adobe Analytics: first choice in 24 of those 84 - Google Analytics 360: first choice in 16 of those 84 - Matomo: first choice in 7 of those 84 - Google Analytics 4: first choice in 6 of those 84 - Matomo On-Premise: first choice in 2 of those 84 - Mixpanel: first choice in 2 of those 84 - Adobe Customer Journey Analytics: first choice in 1 of those 84 - Bold BI: first choice in 1 of those 84 ## Customer feedback and surveys **Small business**: 76 of 84 answers did not name Hotjar (Hotjar is #11 of 14 at 0%). - SurveyMonkey: first choice in 14 of those 76 - Google Forms: first choice in 12 of those 76 - Typeform: first choice in 11 of those 76 - Delighted: first choice in 9 of those 76 - SurveySparrow: first choice in 7 of those 76 - Survicate: first choice in 6 of those 76 - Tally: first choice in 4 of those 76 - Retently: first choice in 3 of those 76 **Mid-market**: 75 of 84 answers did not name Hotjar (Hotjar is #8 of 14 at 0%). - CustomerGauge: first choice in 21 of those 75 - Google Forms: first choice in 8 of those 75 - SurveyMonkey: first choice in 4 of those 75 - Survicate: first choice in 4 of those 75 - Tally: first choice in 4 of those 75 - Alchemer: first choice in 3 of those 75 - Qualtrics CustomerXM: first choice in 2 of those 75 - AskNicely: first choice in 1 of those 75 **Enterprise**: 84 of 84 answers did not name Hotjar. - Qualtrics CustomerXM: first choice in 36 of those 84 - CustomerGauge: first choice in 14 of those 84 - Medallia Experience Cloud: first choice in 9 of those 84 - Alchemer: first choice in 2 of those 84 - SurveyMonkey: first choice in 2 of those 84 - Attest: first choice in 1 of those 84 - Feedlark: first choice in 1 of those 84 - FormRoyale: first choice in 1 of those 84 ## Customer intelligence and data science **Small business**: 68 of 84 answers did not name Hotjar (Hotjar is #9 of 13 at 0%). - HubSpot Service Hub: first choice in 11 of those 68 - HubSpot CRM: first choice in 9 of those 68 - HubSpot Marketing Hub: first choice in 9 of those 68 - PostHog: first choice in 8 of those 68 - Google Analytics 4: first choice in 6 of those 68 - Mixpanel: first choice in 5 of those 68 - HubSpot Customer Platform: first choice in 2 of those 68 - Microsoft Power BI: first choice in 2 of those 68 **Mid-market**: 75 of 84 answers did not name Hotjar (Hotjar is #10 of 16 at 0%). - Amplitude: first choice in 10 of those 75 - Mixpanel: first choice in 7 of those 75 - HubSpot Marketing Hub: first choice in 6 of those 75 - Google Analytics 4: first choice in 4 of those 75 - HubSpot CRM: first choice in 4 of those 75 - Segment: first choice in 4 of those 75 - Dreamdata: first choice in 3 of those 75 - PostHog: first choice in 3 of those 75 **Enterprise**: 84 of 84 answers did not name Hotjar. - Adobe Customer Journey Analytics: first choice in 14 of those 84 - Amplitude: first choice in 6 of those 84 - Salesforce Data Cloud: first choice in 6 of those 84 - Adobe Real-Time CDP: first choice in 3 of those 84 - Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 84 - Mixpanel: first choice in 3 of those 84 - SAS Customer Intelligence 360: first choice in 3 of those 84 - Chattermill: first choice in 2 of those 84 Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.