# Hootsuite: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 85 judge labels across 9 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/hootsuite

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Social media management](https://www.gane.ai/index/gtm/marketing/social-media-management/index.md) | 2% | 6 | 29% | 62 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 161 | 71% | 7 |
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 0% | 30 | 0% | 4 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 30 | 0% | 3 |
| [Employee advocacy platforms](https://www.gane.ai/index/gtm/marketing/employee-advocacy/index.md) | 0% | 59 | 67% | 3 |
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 0% | 66 | 67% | 3 |
| [Brand protection platforms](https://www.gane.ai/index/gtm/marketing/brand-protection/index.md) | 0% | 89 | 0% | 1 |
| [Community platforms](https://www.gane.ai/index/gtm/customer/community-platforms/index.md) | 0% | 49 | 0% | 1 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 113 | 0% | 1 |

## What the models said for it

- "have established reputations, transparent practices, and the resources to adapt to constant social media API changes" (MiniMax M2.5, Social media)
- "Hootsuite is described as the most established name in social media management and best for enterprise teams." (Muse Glimmer 30B, Social media)
- "Choose Hootsuite for broad platform coverage, monitoring, and scalable team management." (Perplexity Sonar, Social media)
- "The gold standard for large-scale team collaboration and enterprise reporting" (MiniMax M2.5, Social media)

## And against it

- "Note on "Avoid": Platforms like Hootsuite and Sprout Social ... generally outside the scope of a "limited budget."" (Qwen 3.7 Flash, Social media)
- "staying away from Hootsuite is recommended as there are better social media scheduling tools available" (Claude Haiku 4.5, Social media)
- "What to Avoid - Hootsuite - While popular, prices have reportedly more than doubled recently" (Kimi K2, Social media)
- "Often cited for security, reliability, and support concerns, especially for large enterprises." (Mistral Small, Social media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 2 | 7 |
| GPT-5.4 mini | 0 | 2 | 1 | 2 | 5 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 2 | 6 |
| Perplexity Sonar | 1 | 0 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 5 | 1 | 5 | 11 |
| Mistral Small | 1 | 1 | 3 | 1 | 6 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 3 | 7 |
| Llama 4 Maverick | 0 | 2 | 2 | 2 | 6 |
| Qwen 3.7 Flash | 0 | 3 | 1 | 2 | 6 |
| Kimi K2 | 0 | 3 | 2 | 3 | 8 |
| GLM 4.7 FlashX | 0 | 3 | 2 | 1 | 6 |
| MiniMax M2.5 | 2 | 2 | 2 | 0 | 6 |
| GPT-6 Luna | 0 | 2 | 1 | 1 | 4 |
| Muse Glimmer 30B | 1 | 2 | 0 | 1 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Hootsuite, from 220 of the 257 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 89
- buffer.com: 78
- forbes.com: 60
- blog.hootsuite.com: 59 (its own site)
- capterra.com: 50
- g2.com: 47
- linkedin.com: 47
- napoleoncat.com: 41
- sproutsocial.com: 40
- softwareadvice.com: 37

### Pages cited

- https://blog.hubspot.com/marketing/best-social-media-management-tools: 81
- https://forbes.com/advisor/business/best-social-media-management-software: 57
- https://buffer.com/resources/best-social-media-management-tools: 49
- https://napoleoncat.com/blog/social-media-management-tools: 39
- https://blog.hootsuite.com/enterprise-social-media: 34
- https://tech.co/digital-marketing/small-business-social-media-management-tools: 24
- https://brandid.app/blog/best-social-media-management-tools: 23
- https://postplanify.com/blog/best-social-media-tools-for-b2b-companies: 21

## The company

Hootsuite; https://www.hootsuite.com/; Vancouver, Canada; founded 2008. From Wikidata, fetched 2026-09-14.

## In its own words

What Hootsuite's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Social Media Marketing & Management Dashboard (https://hootsuite.com/)
- For: marketers (https://hootsuite.com/)
- Price stated: No commitment. Just smarter social media management and listening. (https://hootsuite.com/)
- Starting price: $99per monthper user/month (https://www.hootsuite.com/plans)
- Free plan or trial: risk-free trial or demo (https://hootsuite.com/)
- Integrations claimed: 100 (https://hootsuite.com/); 7 (https://www.hootsuite.com/plans) (pages disagree)
- Customers named: Barceló Hotel Group, DaVita, Mapfre, Antalis, Auckland Philharmonia Orchestra, Hydro-Québec, Barcelo Hotel Group, The Gym Group

## What it publishes

Every page hootsuite.com exposes, read 2026-09-29: 6896 addresses. By kind, pages and the last 90 days:

- blog: 1389 pages, 76 in the last 90 days, latest 2026-09-28
- case study: 22 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 136 pages, 0 in the last 90 days, latest undated
- conference or event: 13 pages, 0 in the last 90 days, latest 2023-07-11
- report or ebook: 233 pages, 5 in the last 90 days, latest 2026-08-27
- comparison: 28 pages, 0 in the last 90 days, latest 2026-06-23
- template or tool: 19 pages, 0 in the last 90 days, latest 2026-06-30
- glossary or explainer: 6 pages, 1 in the last 90 days, latest 2026-07-09
- news or press: 291 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-28 blog: Social media tools https://blog.hootsuite.com/social-media-tools
- Recent: 2026-09-28 blog: Millennials social media https://blog.hootsuite.com/millennials-social-media/
- Recent: 2026-09-25 blog: Social crm https://blog.hootsuite.com/social-crm
- Recent: 2026-09-25 blog: Predictive media intelligence https://blog.hootsuite.com/predictive-media-intelligence
- Recent: 2026-09-25 blog: Hootsuite tips https://blog.hootsuite.com/hootsuite-tips
- Recent: 2026-09-24 blog: Marketing silos https://blog.hootsuite.com/marketing-silos

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.