# Hootsuite alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 156 of the 252 answers in the 1 category where Hootsuite holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/hootsuite/alternatives

## Named instead, most often (every category and segment added)

- Buffer: 42
- Zoho Social: 15
- Oktopost: 9
- Sprout Social: 9
- Sprinklr Social: 6
- Agorapulse: 3

## Social media management

**Small business**: 63 of 84 answers did not name Hootsuite (Hootsuite is #4 of 11 at 5%).

- Buffer: first choice in 29 of those 63
- Zoho Social: first choice in 10 of those 63
- SocialPilot: first choice in 3 of those 63
- Agorapulse: first choice in 2 of those 63
- Oktopost: first choice in 2 of those 63
- HubSpot Social: first choice in 1 of those 63
- Meta Business Suite: first choice in 1 of those 63
- PostPlanify: first choice in 1 of those 63

**Mid-market**: 49 of 84 answers did not name Hootsuite (Hootsuite is #6 of 12 at 2%).

- Buffer: first choice in 13 of those 49
- Zoho Social: first choice in 5 of those 49
- Sprout Social: first choice in 4 of those 49
- Oktopost: first choice in 3 of those 49
- Agorapulse: first choice in 1 of those 49
- Metricool: first choice in 1 of those 49
- Publer Professional: first choice in 1 of those 49

**Enterprise**: 44 of 84 answers did not name Hootsuite (Hootsuite is #4 of 11 at 10%).

- Sprinklr Social: first choice in 6 of those 44
- Sprout Social: first choice in 5 of those 44
- Oktopost: first choice in 4 of those 44
- Sendible: first choice in 3 of those 44
- Vista Social: first choice in 3 of those 44
- Emplifi: first choice in 2 of those 44
- PostPlanify: first choice in 1 of those 44
- SOCi: first choice in 1 of those 44

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.