# Hootsuite Insights: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 2 categories by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/hootsuite-insights

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 166 | 33% | 3 |
| [PR and media monitoring](https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring/index.md) | 0% | 60 | 100% | 1 |

## And against it

- "What to avoid: Enterprise tools like Brandwatch, Sprinklr, or full Hootsuite/Sprout Social (often $99–200+/month)" (Grok 4.20, Audience insights)
- "Social-only tools that may not cover news, broadcast, and long-form editorial coverage" (Llama 4 Maverick, PR)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Hootsuite Insights, from 7 of the 7 answers that named it (only the models that return a source list).

### Domains cited

- influencermarketinghub.com: 4
- birdeye.com: 3
- brandmentions.com: 2
- g2.com: 2
- accc.gov.au: 1
- aimtechnologies.co: 1
- capterra.com: 1
- cascadedm.com: 1
- cleverx.com: 1
- explodingtopics.com: 1

### Pages cited

- https://influencermarketinghub.com/best-social-media-data-platforms: 4
- https://birdeye.com/blog/audience-insights-tools: 3
- https://brandmentions.com/blog/social-listening-tools-small-business: 2
- https://accc.gov.au/system/files/Digital%20platform%20services%20inquiry%20-%20March%202024%20report%20-%20Issues%20paper.pdf: 1
- https://accc.gov.au/system/files/OAIC.pdf: 1
- https://aimtechnologies.co/2024/02/08/audience-insights-tool-unveiling-audience-understanding: 1
- https://aimtechnologies.co/2024/11/19/audience-measurement-tools-unlocking-the-power-of-insights: 1
- https://capterra.com/p/148472/SimilarWeb-Pro: 1

## The company

Hootsuite; https://www.hootsuite.com/; Vancouver, Canada; founded 2008. From Wikidata, fetched 2026-09-14.

## In its own words

What Hootsuite Insights's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Talkwalker’s LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity. (https://www.hootsuite.com/whats-new/llm-insights)
- For: brands (https://www.hootsuite.com/whats-new/llm-insights)
- Free plan or trial: zero-risk trial (https://www.hootsuite.com/whats-new/llm-insights)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.