# Home Depot's Orange Apron Media: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/home-depot-s-orange-apron-media

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 124 | 50% | 2 |

## And against it

- "facing a class-action lawsuit ... data privacy compliance and reputational risk are serious concerns" (DeepSeek V4 Flash, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Home Depot's Orange Apron Media, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- adexchanger.com: 1
- adstandards.ca: 1
- adtelligent.com: 1
- advertisingweek.com: 1
- aidigital.com: 1
- directagents.com: 1
- emarketer.com: 1
- fitsmallbusiness.com: 1
- flipflow.io: 1
- getadlib.com: 1

### Pages cited

- https://adexchanger.com/data-driven-thinking/retail-medias-growing-pains-how-to-push-for-transparency-before-the-bubble-bursts: 1
- https://adstandards.ca/wp-content/uploads/2025-Annual-Complaints-Report.pdf: 1
- https://adtelligent.com/blog/best-retail-media-networks: 1
- https://adtelligent.com/blog/top-retail-media-solutions: 1
- https://advertisingweek.com/aw360/news/how-marketers-can-do-retail-media-right-in-2025/8018: 1
- https://aidigital.com/blog/retail-media-networks: 1
- https://directagents.com/blog/the-retail-media-disconnect-why-your-spend-isn%E2%80%99t-paying-off: 1
- https://emarketer.com/content/2025-trend-mounting-pressure-squeeze-long-tail-retail-media-networks: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.