# HockeyStack: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 45 judge labels across 5 categories by 13 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/hockeystack

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 4% | 6 | 0% | 7 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 2% | 8 | 0% | 30 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 27 | 0% | 6 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 45 | 0% | 1 |
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 0% | 74 | 0% | 1 |

## What the models said for it

- "HockeyStack currently offers the best B2B-specific value proposition for mid-market companies." (DeepSeek V4 Flash, Web analytics)
- "Top Choices: Dreamdata or HockeyStack" (Gemini 3.5 Flash, Web analytics)
- "Best Overall for Mid-Market B2B" (Kimi K2, Attribution & MMM)
- "Prioritize account-level attribution with Salesforce/HubSpot native integration (Dreamdata, HockeyStack, or Adobe Marketo Measure)" (Kimi K2, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 0 | 5 |
| Perplexity Sonar | 0 | 4 | 1 | 0 | 5 |
| Grok 4.20 | 0 | 2 | 2 | 0 | 4 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 4 | 1 | 0 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 0 | 4 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 2 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named HockeyStack, from 96 of the 101 answers that named it (only the models that return a source list).

### Domains cited

- usermaven.com: 44
- aboutmartech.com: 37
- hockeystack.com: 35 (its own site)
- vezadigital.com: 28
- g2.com: 27
- gane.ai/index: 25
- admetrics.io: 21
- sellforte.com: 21
- vexpower.com: 21
- cometly.com: 20

### Pages cited

- https://vezadigital.com/post/marketing-attribution-tools: 27
- https://aboutmartech.com/blog/marketing-attribution-companies: 22
- https://vexpower.com/mmm/marketing-mix-modeling-software: 21
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 18
- https://research.oz.spotlightar.com/reports/magic-quadrant-marketing-mix-modeling-solutions-2024/leaders: 16
- https://usermaven.com/blog/enterprise-multi-touch-attribution-tools: 16
- https://aboutmartech.com/blog/best-marketing-attribution-software: 15
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 15

## In its own words

What HockeyStack's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI GTM - B2B Revenue Data Intelligence Platform (https://hockeystack.com/)
- For: GTM and Revenue Operations (RevOps) teams (https://hockeystack.com/)
- Price stated: Custom enterprise pricing (https://hockeystack.com/)
- Certifications: GDPR, CCPA
- Hosting: Frankfurt, Germany
- Customers named: 8x8, Dice, Planhat, ActiveCampaign, N8N, Rakuten, Justworks, Firstup

## What it publishes

Every page hockeystack.com exposes, read 2026-09-29: 770 addresses. By kind, pages and the last 90 days:

- blog: 122 pages, 0 in the last 90 days, latest undated
- case study: 24 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest undated
- conference or event: 19 pages, 0 in the last 90 days, latest 2025-05-13
- report or ebook: 26 pages, 2 in the last 90 days, latest 2026-07-22
- comparison: 29 pages, 0 in the last 90 days, latest 2026-04-15
- template or tool: 38 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 7 pages, 1 in the last 90 days, latest 2026-07-20
- podcast or video: 24 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-07-22 report or ebook: Lift analysis vs. multi touch attribution https://docs.hockeystack.com/marketing-intelligence/reports/lift-reports/lift-analysis-vs.-multi-touch-attribution
- Recent: 2026-07-20 glossary or explainer: What is Source vs. Referrer vs. UTM Source vs. UTM Medium? | HockeyStack https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/properties-and-configuration/what-is-source
- Recent: 2026-07-13 report or ebook: Attribution Lookback Window | HockeyStack https://docs.hockeystack.com/marketing-intelligence/reports/multi-touch-attribution/attribution-lookback
- Recent: 2026-06-22 report or ebook: Building a Basic Report | HockeyStack https://docs.hockeystack.com/marketing-intelligence/reports/building-a-basic-report
- Recent: 2026-06-22 report or ebook: Different Attribution Models | HockeyStack https://docs.hockeystack.com/marketing-intelligence/reports/multi-touch-attribution/attribution-models
- Recent: 2026-06-13 glossary or explainer: What is the HubSpot "email bounces" action? | HockeyStack https://docs.hockeystack.com/marketing-intelligence/report-examples-and-insights/goals/what-is-the-hubspot-email-bounces-action

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.