# HockeyStack alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 205 of the 252 answers in the 1 category where HockeyStack holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/hockeystack/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 25
- Dreamdata: 19
- Rockerbox: 13
- Google Meridian: 11
- Adobe Marketo Measure: 10
- Analytic Partners: 8

## Attribution and marketing mix modeling

**Small business**: 75 of 84 answers did not name HockeyStack (HockeyStack is #10 of 19 at 2%).

- Google Analytics 4: first choice in 18 of those 75
- Dreamdata: first choice in 12 of those 75
- HubSpot Marketing Hub: first choice in 7 of those 75
- Triple Whale: first choice in 7 of those 75
- Google Meridian: first choice in 6 of those 75
- Cometly: first choice in 4 of those 75
- Ruler Analytics: first choice in 4 of those 75
- Meta Robyn: first choice in 2 of those 75

**Mid-market**: 65 of 84 answers did not name HockeyStack (HockeyStack is #8 of 22 at 2%).

- Google Analytics 4: first choice in 7 of those 65
- Rockerbox: first choice in 7 of those 65
- Google Meridian: first choice in 5 of those 65
- Dreamdata: first choice in 4 of those 65
- Mammoth Analytics: first choice in 2 of those 65
- Meta Robyn: first choice in 2 of those 65
- Northbeam: first choice in 2 of those 65
- Admetrics: first choice in 1 of those 65

**Enterprise**: 65 of 84 answers did not name HockeyStack (HockeyStack is #5 of 16 at 7%).

- Adobe Marketo Measure: first choice in 10 of those 65
- Analytic Partners: first choice in 8 of those 65
- Rockerbox: first choice in 6 of those 65
- Measured: first choice in 5 of those 65
- CaliberMind: first choice in 3 of those 65
- Dreamdata: first choice in 3 of those 65
- Paramark: first choice in 3 of those 65
- Recast: first choice in 2 of those 65

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.