# Hightouch alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 421 of the 756 answers in the 3 categories where Hightouch holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/hightouch/alternatives

## Named instead, most often (every category and segment added)

- Segment: 57
- Salesforce Data Cloud: 35
- RudderStack: 17
- HubSpot CDP: 14
- HubSpot Marketing Hub: 12
- BigQuery: 11

## Data warehouse and reverse ETL for marketing

**Small business**: 17 of 84 answers did not name Hightouch (Hightouch is #2 of 18 at 40%).

- BigQuery: first choice in 5 of those 17
- DuckDB: first choice in 1 of those 17
- Hightouch Basic Reverse ETL: first choice in 1 of those 17
- MetricHero: first choice in 1 of those 17
- MotherDuck: first choice in 1 of those 17

**Mid-market**: 21 of 84 answers did not name Hightouch (Hightouch is #1 of 12 at 38%).

- BigQuery: first choice in 5 of those 21
- Airbyte: first choice in 3 of those 21
- Census: first choice in 1 of those 21
- Fivetran: first choice in 1 of those 21
- Multiwoven: first choice in 1 of those 21
- PostgreSQL: first choice in 1 of those 21
- RudderStack Reverse ETL: first choice in 1 of those 21
- Skyvia: first choice in 1 of those 21

**Enterprise**: 10 of 84 answers did not name Hightouch (Hightouch is #1 of 12 at 47%).

- Amazon Redshift: first choice in 1 of those 10
- BigQuery: first choice in 1 of those 10
- Census: first choice in 1 of those 10
- Fivetran: first choice in 1 of those 10
- Polytomic: first choice in 1 of those 10
- Snowflake: first choice in 1 of those 10

## Customer data platforms

**Small business**: 61 of 84 answers did not name Hightouch (Hightouch is #7 of 13 at 2%).

- Segment: first choice in 18 of those 61
- HubSpot CDP: first choice in 14 of those 61
- RudderStack: first choice in 7 of those 61
- HubSpot Marketing Hub: first choice in 2 of those 61
- Insider: first choice in 2 of those 61
- Able CDP: first choice in 1 of those 61
- ActiveCampaign: first choice in 1 of those 61
- BlueConic: first choice in 1 of those 61

**Mid-market**: 52 of 84 answers did not name Hightouch (Hightouch is #3 of 14 at 9%).

- Segment: first choice in 11 of those 52
- RudderStack: first choice in 7 of those 52
- ActionIQ: first choice in 2 of those 52
- BlueConic: first choice in 2 of those 52
- Adobe Real-Time CDP: first choice in 1 of those 52
- Amperity: first choice in 1 of those 52
- Bloomreach: first choice in 1 of those 52
- Brevo Marketing Platform: first choice in 1 of those 52

**Enterprise**: 54 of 84 answers did not name Hightouch (Hightouch is #5 of 12 at 4%).

- Salesforce Data Cloud: first choice in 19 of those 54
- Adobe Real-Time CDP: first choice in 5 of those 54
- Tealium Customer Data Hub: first choice in 5 of those 54
- Treasure Data: first choice in 3 of those 54
- ActionIQ: first choice in 2 of those 54
- Microsoft Dynamics 365 Customer Insights: first choice in 1 of those 54
- Segment: first choice in 1 of those 54

## Data management platforms

**Small business**: 71 of 84 answers did not name Hightouch (Hightouch is #3 of 15 at 6%).

- Segment: first choice in 18 of those 71
- HubSpot Marketing Hub: first choice in 10 of those 71
- Airtable: first choice in 9 of those 71
- HubSpot CRM: first choice in 3 of those 71
- Brevo: first choice in 2 of those 71
- Zoho CRM: first choice in 2 of those 71
- Able CDP: first choice in 1 of those 71
- Acquia: first choice in 1 of those 71

**Mid-market**: 62 of 84 answers did not name Hightouch (Hightouch is #3 of 19 at 6%).

- Segment: first choice in 9 of those 62
- Snowflake: first choice in 4 of those 62
- Adobe Audience Manager: first choice in 3 of those 62
- Databricks Lakehouse: first choice in 3 of those 62
- RudderStack: first choice in 3 of those 62
- Demandbase: first choice in 2 of those 62
- Salesforce Audience Studio: first choice in 2 of those 62
- AdRoll ABM: first choice in 1 of those 62

**Enterprise**: 73 of 84 answers did not name Hightouch (Hightouch is #4 of 16 at 4%).

- Salesforce Data Cloud: first choice in 16 of those 73
- Informatica Intelligent Data Management Cloud: first choice in 6 of those 73
- Adobe Real-Time CDP: first choice in 4 of those 73
- Databricks Lakehouse: first choice in 4 of those 73
- Adobe Audience Manager: first choice in 3 of those 73
- Collibra: first choice in 3 of those 73
- Microsoft Purview: first choice in 2 of those 73
- Snowflake: first choice in 2 of those 73

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.