# Heap: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 80 judge labels across 6 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/heap

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 5 | 30% | 50 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 23 | 8% | 12 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 36 | 27% | 11 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 0% | 17 | 0% | 5 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 64 | 0% | 1 |
| [Tag management](https://www.gane.ai/index/gtm/gtm-data/tag-management/index.md) | 0% | 48 | 100% | 1 |

## What the models said for it

- "Full Product Suite / All-in-One | PostHog, Heap | Combines feature flags, product analytics, and session replay in one platform." (Gemini 3.5 Flash, Session replay)
- "If your priority is product-level behavior and session replay: Explore Heap or Microsoft Clarity." (GLM 4.7 FlashX, Session replay)
- "Other top contenders include Mixpanel, PostHog, Heap, Pendo, Gainsight PX, Fullstory, and Userpilot." (Llama 4 Maverick, Product analytics)
- "Choose Heap if you want autocapture and retroactive analysis with less upfront tracking design." (GPT-5.4 mini, Product analytics)

## And against it

- "Avoid: Heap for mid-market (pricing is custom/enterprise-focused)" (Kimi K2, Product analytics)
- "it's pricier at scale, has lower mindshare (ranked below Amplitude in comparisons), and is shifting toward digital experience suites" (Grok 4.20, Product analytics)
- "draw consistent complaints including untrusted tagging and data, tools that only a few people can use, limited depth, rising pricing" (Claude Haiku 4.5, Product analytics)
- "Why to be cautious: While Heap has a relatively clean record, it is still flagged for common issues like difficult tagging" (Mistral Small, Product analytics)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-5.4 mini | 0 | 3 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 6 | 2 | 2 | 10 |
| Perplexity Sonar | 0 | 1 | 1 | 2 | 4 |
| Grok 4.20 | 0 | 1 | 3 | 4 | 8 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 3 | 2 | 7 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 2 | 5 |
| Kimi K2 | 0 | 1 | 2 | 2 | 5 |
| GLM 4.7 FlashX | 0 | 7 | 1 | 1 | 9 |
| MiniMax M2.5 | 0 | 3 | 5 | 0 | 8 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 4 | 2 | 7 |

## Sources returned with these answers

The sites and pages cited by the answers that named Heap, from 150 of the 203 answers that named it (only the models that return a source list).

### Domains cited

- amplitude.com: 74
- mixpanel.com: 71
- g2.com: 56
- posthog.com: 53
- linkedin.com: 52
- capterra.com: 32
- userpilot.com: 31
- growthbook.io: 29
- gane.ai/index: 24
- toolradar.com: 24

### Pages cited

- https://mixpanel.com/blog/best-product-analytics-tools: 42
- https://linkedin.com/pulse/best-product-analytics-tools-rajesh-kumar-nrqec: 37
- https://g2.com/categories/product-analytics: 32
- https://posthog.com/compare/best-product-analytics-tools-for-startups: 27
- https://userpilot.com/blog/product-analytics-tools: 24
- https://growthbook.io/insights/best-product-analytics-tools-enterprises: 23
- https://alium.io/research/top-complaints-product-analytics: 22
- https://capterra.com/product-analytics-software: 21

## The company

Contentsquare; https://contentsquare.com; Paris, France; founded 2008. From Wikidata, fetched 2026-09-14.

## In its own words

What Heap's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing the "unknown unknowns" that stay invisible with other tools. (https://heap.io/)
- For: Product teams (https://heap.io/)
- Price stated: Free; Custom Session Pricing (https://www.heap.io/pricing)
- Starting price: Free (https://www.heap.io/pricing)
- Free plan or trial: Free Trial (https://heap.io/)
- Integrations claimed: 100 (https://heap.io/)
- Certifications: SOC 2, GDPR, CCPA, ISO 27001, ISO 27701, ISO 27017, ISO 27018
- Customers named: Freshworks, Huel, Lending Club, Esurance, Redfin, Klaviyo, Xandr

## What it publishes

Every page heap.io exposes, read 2026-09-29: 829 addresses. By kind, pages and the last 90 days:

- blog: 318 pages, 0 in the last 90 days, latest undated
- case study: 17 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 66 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 65 pages, 0 in the last 90 days, latest undated
- comparison: 9 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest undated
- podcast or video: 13 pages, 0 in the last 90 days, latest undated
- news or press: 24 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.