# Heap alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 676 of the 756 answers in the 3 categories where Heap holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/heap/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 111
- Amplitude: 65
- PostHog: 65
- Mixpanel: 51
- Plausible Analytics: 27
- Adobe Analytics: 23

## Product analytics

**Small business**: 62 of 84 answers did not name Heap (Heap is #5 of 7 at 0%).

- PostHog: first choice in 36 of those 62
- Mixpanel: first choice in 12 of those 62
- Amplitude: first choice in 2 of those 62
- Google Analytics 4: first choice in 2 of those 62
- GainsightPX: first choice in 1 of those 62
- June: first choice in 1 of those 62

**Mid-market**: 61 of 84 answers did not name Heap (Heap is #5 of 8 at 0%).

- Amplitude: first choice in 13 of those 61
- PostHog: first choice in 13 of those 61
- Mixpanel: first choice in 7 of those 61
- Fathom: first choice in 1 of those 61
- Plausible: first choice in 1 of those 61

**Enterprise**: 68 of 84 answers did not name Heap (Heap is #8 of 9 at 0%).

- Amplitude: first choice in 32 of those 68
- Mixpanel: first choice in 12 of those 68
- GrowthBook: first choice in 3 of those 68
- Pendo: first choice in 3 of those 68
- PostHog: first choice in 2 of those 68

## Web analytics

**Small business**: 82 of 84 answers did not name Heap (Heap is #13 of 14 at 0%).

- Google Analytics 4: first choice in 44 of those 82
- Plausible Analytics: first choice in 19 of those 82
- Fathom: first choice in 10 of those 82
- Fathom Analytics: first choice in 4 of those 82
- Dealfront: first choice in 3 of those 82
- Microsoft Clarity: first choice in 3 of those 82
- PostHog: first choice in 3 of those 82
- Cloudflare Web Analytics: first choice in 2 of those 82

**Mid-market**: 81 of 84 answers did not name Heap (Heap is #15 of 15 at 0%).

- Google Analytics 4: first choice in 40 of those 81
- Plausible Analytics: first choice in 8 of those 81
- Matomo: first choice in 6 of those 81
- HubSpot Marketing Hub: first choice in 4 of those 81
- Dreamdata: first choice in 3 of those 81
- Dealfront: first choice in 2 of those 81
- Dealfront Leadfeeder: first choice in 2 of those 81
- HockeyStack: first choice in 2 of those 81

**Enterprise**: 82 of 84 answers did not name Heap (Heap is #12 of 12 at 0%).

- Adobe Analytics: first choice in 23 of those 82
- Google Analytics 360: first choice in 15 of those 82
- Matomo: first choice in 7 of those 82
- Google Analytics 4: first choice in 5 of those 82
- Matomo On-Premise: first choice in 2 of those 82
- Mixpanel: first choice in 2 of those 82
- Adobe Customer Journey Analytics: first choice in 1 of those 82
- Bold BI: first choice in 1 of those 82

## Customer intelligence and data science

**Small business**: 78 of 84 answers did not name Heap (Heap is #10 of 13 at 0%).

- Google Analytics 4: first choice in 13 of those 78
- HubSpot Service Hub: first choice in 12 of those 78
- HubSpot CRM: first choice in 10 of those 78
- HubSpot Marketing Hub: first choice in 9 of those 78
- PostHog: first choice in 8 of those 78
- Mixpanel: first choice in 5 of those 78
- Amplitude: first choice in 2 of those 78
- HubSpot Customer Platform: first choice in 2 of those 78

**Mid-market**: 80 of 84 answers did not name Heap (Heap is #14 of 16 at 0%).

- Amplitude: first choice in 10 of those 80
- Mixpanel: first choice in 10 of those 80
- Google Analytics 4: first choice in 7 of those 80
- HubSpot Marketing Hub: first choice in 6 of those 80
- HubSpot CRM: first choice in 4 of those 80
- Segment: first choice in 4 of those 80
- Dreamdata: first choice in 3 of those 80
- PostHog: first choice in 3 of those 80

**Enterprise**: 82 of 84 answers did not name Heap.

- Adobe Customer Journey Analytics: first choice in 14 of those 82
- Amplitude: first choice in 6 of those 82
- Salesforce Data Cloud: first choice in 6 of those 82
- Adobe Real-Time CDP: first choice in 3 of those 82
- Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 82
- Mixpanel: first choice in 3 of those 82
- SAS Customer Intelligence 360: first choice in 3 of those 82
- Chattermill: first choice in 2 of those 82

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.