# Haus: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 1 category by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/haus

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 48 | 20% | 5 |

## What the models said for it

- "Best experimentation-centered approach: Haus" (Perplexity Sonar, Attribution & MMM)

## And against it

- "sometimes criticized for oversimplifying complex marketing dynamics and lacking robust statistical rigor" (Mistral Small, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Haus, from 11 of the 12 answers that named it (only the models that return a source list).

### Domains cited

- aboutmartech.com: 6
- usermaven.com: 6
- vezadigital.com: 5
- improvado.io: 4
- lifesight.io: 4
- measured.com: 4
- objectiveplatform.com: 4
- vexpower.com: 4
- adexchanger.com: 3
- admetrics.io: 3

### Pages cited

- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 5
- https://vezadigital.com/post/marketing-attribution-tools: 5
- https://lifesight.io/blog/best-mmm-providers: 4
- https://objectiveplatform.com/blog/marketing-mix-modelling-solutions-compared: 4
- https://vexpower.com/mmm/marketing-mix-modeling-software: 4
- https://aboutmartech.com/blog/how-to-choose-attribution-software: 3
- https://adexchanger.com/data-driven-thinking/mmm-is-getting-smarter-it-still-cant-do-the-whole-job-alone: 3
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 3

## In its own words

What Haus's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: AI-powered incrementality platform leading enterprises use to optimize tens of billions in annual marketing spend. (https://www.haus.io/)
- For: enterprises (https://www.haus.io/)
- Certifications: SOC 2 Type II, ISO 27001
- Customers named: Intuit, Oura, AG1, FanDuel, Fox One, SharkNinja, Mejuri, Whoop

## What it publishes

Every page haus.io exposes, read 2026-10-05: 384 addresses. By kind, pages and the last 90 days:

- blog: 203 pages, 0 in the last 90 days, latest undated
- case study: 36 pages, 2 in the last 90 days, latest 2026-08-24
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 13 pages, 0 in the last 90 days, latest undated
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 6 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 9 pages, 0 in the last 90 days, latest undated
- Recent: 2026-08-24 case study: Textnow https://www.haus.io/customer/textnow
- Recent: 2026-07-21 case study: Gainbridge https://www.haus.io/customer/gainbridge
- Recent: 2026-05-04 case study: Stockx https://www.haus.io/customer/stockx
- Recent: 2026-04-15 case study: Gruns scaling https://www.haus.io/customer/gruns-scaling
- Recent: 2026-04-15 case study: Mistplay https://www.haus.io/customer/mistplay
- Recent: 2026-02-02 case study: Sunday https://www.haus.io/customer/sunday

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.