# GWI alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 179 of the 252 answers in the 1 category where GWI holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/gwi/alternatives

## Named instead, most often (every category and segment added)

- SparkToro: 42
- 6sense: 5
- Apollo.io: 5
- Audiense: 5
- Wynter: 5
- Qualtrics: 4

## Audience and consumer insights platforms

**Small business**: 68 of 84 answers did not name GWI (GWI is #9 of 18 at 2%).

- SparkToro: first choice in 29 of those 68
- Apollo.io: first choice in 3 of those 68
- SurveyMonkey: first choice in 3 of those 68
- Delve AI: first choice in 2 of those 68
- Hotjar: first choice in 2 of those 68
- LinkedIn Sales Navigator: first choice in 2 of those 68
- Wynter: first choice in 2 of those 68
- DemandSense: first choice in 1 of those 68

**Mid-market**: 63 of 84 answers did not name GWI (GWI is #2 of 12 at 10%).

- SparkToro: first choice in 13 of those 63
- Audiense: first choice in 4 of those 63
- Google Analytics 4: first choice in 3 of those 63
- Wynter: first choice in 3 of those 63
- 6sense: first choice in 2 of those 63
- Apollo.io: first choice in 2 of those 63
- GWI - Global Web Index: first choice in 2 of those 63
- Hello Customer: first choice in 2 of those 63

**Enterprise**: 48 of 84 answers did not name GWI (GWI is #1 of 16 at 32%).

- Qualtrics: first choice in 4 of those 48
- 6sense: first choice in 3 of those 48
- Attest: first choice in 3 of those 48
- Demandbase: first choice in 2 of those 48
- 6sense Revenue AI: first choice in 1 of those 48
- Audiense: first choice in 1 of those 48
- CivicScience: first choice in 1 of those 48
- Gartner: first choice in 1 of those 48

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.