# Guru: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 43 judge labels across 4 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/guru

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Knowledge base and self-service](https://www.gane.ai/index/gtm/customer/knowledge-base-and-self-service/index.md) | 0% | 20 | 11% | 37 |
| [Sales enablement and content](https://www.gane.ai/index/gtm/sales/sales-enablement-and-content/index.md) | 0% | 64 | 50% | 4 |
| [AI visibility and answer engine tracking tools](https://www.gane.ai/index/gtm/marketing/ai-visibility-tracking/index.md) | 0% | 86 | 0% | 1 |
| [Customer education and LMS](https://www.gane.ai/index/gtm/customer/customer-education-and-lms/index.md) | 0% | 59 | 0% | 1 |

## What the models said for it

- "Guru is one of the leading AI knowledge base tools that offers verified answers, cited sources, and automated upkeep" (Claude Haiku 4.5, Knowledge base)
- "Choose Guru if the primary goal is to get information into the hands of your sales/engineering staff." (Qwen 3.7 Flash, Knowledge base)
- "Choose Guru if: Your support/sales teams need verified, trusted answers surfaced in their workflow." (Kimi K2, Knowledge base)
- "Choose Guru when employees need answers inside Slack, browsers, or other applications." (Perplexity Sonar, Knowledge base)

## And against it

- "more of a knowledge base than full enablement. Complaints include limited sales-specific coaching tools and integration friction" (Grok 4.20, Sales enablement)
- "Guru receives mixed reviews, with some models highlighting issues such as limited scalability or integration challenges." (Mistral Small, Knowledge base)
- "Guru's current pricing is tailored rather than publicly listed, so check the total cost before committing." (GPT-6 Luna, Sales enablement)
- "Notion, Slite, Confluence, and Guru can become expensive when thousands of people need access" (Perplexity Sonar, Knowledge base)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 2 | 1 | 1 | 4 |
| Mistral Small | 0 | 3 | 4 | 1 | 8 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 3 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Guru, from 104 of the 136 answers that named it (only the models that return a source list).

### Domains cited

- document360.com: 38
- productlift.dev: 38
- softwareadvice.com: 38
- capterra.com: 30
- ones.com: 28
- bolddesk.com: 20
- supportbench.com: 20
- g2.com: 18
- knowledgeowl.com: 18
- selecthub.com: 18

### Pages cited

- https://productlift.dev/best-knowledge-base-software: 38
- https://softwareadvice.com/crm/knowledge-base-comparison: 28
- https://document360.com/knowledge-base-software: 22
- https://bolddesk.com/blogs/best-knowledge-base-software: 20
- https://supportbench.com/top-knowledge-base-software: 20
- https://selecthub.com/c/knowledge-base-software: 17
- https://thedigitalprojectmanager.com/tools/best-enterprise-knowledge-base-software: 13
- https://albato.com/blog/publications/best-knowledge-base-software: 12

## What it publishes

Every page getguru.com exposes, read 2026-10-05: 10001 addresses. By kind, pages and the last 90 days:

- blog: 428 pages, 0 in the last 90 days, latest 2026-06-25
- case study: 43 pages, 1 in the last 90 days, latest 2026-08-14
- webinar or virtual event: 12 pages, 0 in the last 90 days, latest undated
- conference or event: 7 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest undated
- comparison: 570 pages, 0 in the last 90 days, latest undated
- template or tool: 97 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 5 pages, 0 in the last 90 days, latest undated
- news or press: 2 pages, 0 in the last 90 days, latest undated
- Recent: 2026-08-14 case study: Thinkific https://www.getguru.com/customers/thinkific
- Recent: 2026-06-25 blog: Knowledge accuracy gap https://www.getguru.com/blog/knowledge-accuracy-gap
- Recent: 2026-04-24 case study: Perk global customer care https://www.getguru.com/customers/perk-global-customer-care
- Recent: 2026-04-23 case study: Admin prompt management https://www.getguru.com/customers/admin-prompt-management
- Recent: 2026-04-23 case study: Bonafide faster cx answers https://www.getguru.com/customers/bonafide-faster-cx-answers
- Recent: 2026-04-23 case study: Eliminate context switching https://www.getguru.com/customers/eliminate-context-switching

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.