# Guru alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 182 of the 252 answers in the 1 category where Guru holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/guru/alternatives

## Named instead, most often (every category and segment added)

- Notion: 21
- Zendesk Guide: 14
- Document360: 12
- Freshdesk: 11
- BookStack: 7
- Helpjuice: 7

## Knowledge base and self-service

**Small business**: 62 of 84 answers did not name Guru (Guru is #10 of 16 at 2%).

- Notion: first choice in 13 of those 62
- Freshdesk: first choice in 5 of those 62
- Help Scout Docs: first choice in 5 of those 62
- BookStack: first choice in 3 of those 62
- Document360: first choice in 3 of those 62
- Zendesk Guide: first choice in 3 of those 62
- Confluence: first choice in 2 of those 62
- Slab: first choice in 2 of those 62

**Mid-market**: 63 of 84 answers did not name Guru (Guru is #12 of 14 at 0%).

- Notion: first choice in 8 of those 63
- Document360: first choice in 7 of those 63
- Freshdesk: first choice in 6 of those 63
- BookStack: first choice in 4 of those 63
- Zendesk Guide: first choice in 4 of those 63
- Confluence: first choice in 3 of those 63
- TeamSupport: first choice in 2 of those 63
- Help Scout Docs: first choice in 1 of those 63

**Enterprise**: 57 of 84 answers did not name Guru (Guru is #5 of 12 at 4%).

- Helpjuice: first choice in 7 of those 57
- Zendesk Guide: first choice in 7 of those 57
- Salesforce Service Cloud: first choice in 3 of those 57
- Supportbench: first choice in 3 of those 57
- Document360: first choice in 2 of those 57
- KnowledgeBase.com: first choice in 2 of those 57
- Confluence: first choice in 1 of those 57
- Confluence Enterprise or Confluence Data Center: first choice in 1 of those 57

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.