# Gupshup: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 1 category by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/gupshup

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 0% | 36 | 0% | 3 |

## What the models said for it

- "WhatsApp: Wati, AiSensy, Gupshup, or Twilio (with a dev team)" (DeepSeek V4 Flash, SMS & WhatsApp)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Gupshup, from 20 of the 20 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 13
- braze.com: 7
- plivo.com: 7
- softwareadvice.com: 7
- m.aisensy.com: 6
- socialintents.com: 6
- truedialog.com: 6
- linkedin.com: 5
- mobile-text-alerts.com: 4
- rajeshkumar.xyz: 4

### Pages cited

- https://braze.com/resources/articles/best-sms-marketing-platforms: 6
- https://g2.com/categories/whatsapp-marketing/enterprise: 6
- https://plivo.com/blog/best-sms-whatsapp-marketing-tools-for-ecommerce-d2c: 6
- https://socialintents.com/blog/best-whatsapp-marketing-tools: 6
- https://softwareadvice.com/sms-marketing: 5
- https://g2.com/software/sms-marketing: 4
- https://linkedin.com/pulse/best-sms-whatsapp-marketing-platforms-rajesh-kumar-2azdc: 4
- https://rajeshkumar.xyz/blog/sms-whatsapp-marketing-platforms: 4

## What it publishes

Every page gupshup.ai exposes, read 2026-09-29: 133 addresses. By kind, pages and the last 90 days:

- blog: 49 pages, 5 in the last 90 days, latest 2026-09-23
- case study: 3 pages, 0 in the last 90 days, latest 2024-07-15
- webinar or virtual event: 17 pages, 0 in the last 90 days, latest 2026-02-06
- report or ebook: 11 pages, 0 in the last 90 days, latest 2026-02-19
- comparison: 2 pages, 1 in the last 90 days, latest 2026-09-24
- news or press: 2 pages, 0 in the last 90 days, latest 2025-08-10
- Recent: 2026-09-24 comparison: Voice ai vs ivr https://www.gupshup.ai/resources/blog/voice-ai-vs-ivr/
- Recent: 2026-09-23 blog: Abandoned cart solution https://www.gupshup.ai/resources/blog/abandoned-cart-solution/
- Recent: 2026-09-17 blog: Customer retention strategies https://www.gupshup.ai/resources/blog/customer-retention-strategies/
- Recent: 2026-09-13 blog: How to choose a voice ai platform https://www.gupshup.ai/resources/blog/how-to-choose-a-voice-ai-platform/
- Recent: 2026-09-10 blog: Ai voice agent cost https://www.gupshup.ai/resources/blog/ai-voice-agent-cost/
- Recent: 2026-08-19 blog: Shopify customer retention with gupshup https://www.gupshup.ai/resources/blog/shopify-customer-retention-with-gupshup/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.