# Gumball: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 1 category by 6 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/gumball

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 0% | 15 | 0% | 7 |

## What the models said for it

- "also recommended for B2B advertisers, as they allow you to filter shows by category, audience size, and demographics" (Mistral Small, Audio advertising)
- "A marketplace where individual shows set their own prices, and you book directly via card checkout." (DeepSeek V4 Flash, Audio advertising)
- "Acast, Gumball, or a podcast marketplace via a DSP can be better" (GPT-5.4 mini, Audio advertising)
- "Host-read credibility: Use Gumball, AdvertiseCast, Libsyn Ads" (Perplexity Sonar, Audio advertising)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Gumball, from 12 of the 14 answers that named it (only the models that return a source list).

### Domains cited

- acast.com: 11
- audiogo.com: 7
- influencermarketinghub.com: 7
- ads.spotify.com: 5
- millionpodcasts.com: 5
- siriusxmmedia.com: 5
- thepodosphere.com: 5
- fame.so: 3
- gane.ai/index: 3
- guideflow.com: 3

### Pages cited

- https://influencermarketinghub.com/audio-advertising/audio-ad-platforms: 7
- https://audiogo.com/: 6
- https://acast.com/en/news-and-insights/best-podcast-advertising-platforms-and-networks: 5
- https://millionpodcasts.com/blog/best-podcast-ad-networks-and-advertising-platforms: 5
- https://thepodosphere.com/best/podcast-advertising: 5
- https://acast.com/en/news-and-insights/podcast-advertising-the-ultimate-guide: 4
- https://audiogo.com/podcasts: 4
- https://acast.com/en-gb/news-and-insights/the-best-podcast-advertising-platforms-and-networks-in-2026: 3

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.