# GroundTruth: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 15 judge labels across 1 category by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/groundtruth

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 4% | 4 | 7% | 15 |

## What the models said for it

- "GroundTruth is a good choice for limited budgets, offering mobile/desktop campaign budgets as low as $500" (Claude Haiku 4.5, Proximity)
- "Foursquare and GroundTruth are the top recommendations due to their comprehensive features" (Mistral Small, Proximity)
- "Axiobench runner-up 8.9/10: “Proximity-to-footfall measurement that combines on-site behavior with exposure-driven campaign reporting in one workflow.”" (Muse Glimmer 30B, Proximity)
- "Honorable Mention: GroundTruth ... Combines proximity-to-footfall measurement with exposure-driven campaign reporting" (DeepSeek V4 Flash, Proximity)

## And against it

- "GroundTruth as contested among small-business recommendations; that is a signal to run stronger procurement checks" (Perplexity Sonar, Proximity)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named GroundTruth, from 54 of the 55 answers that named it (only the models that return a source list).

### Domains cited

- axiobench.com: 37
- g2.com: 29
- thecmo.com: 26
- gane.ai/index: 25
- verifiedmarketresearch.com: 22
- f6s.com: 19
- sourceforge.net: 17
- revenuebase.ai: 16
- guideflow.com: 11
- radar.com: 11

### Pages cited

- https://axiobench.com/best/proximity-marketing-software: 37
- https://thecmo.com/tools/best-proximity-marketing-software: 25
- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies: 22
- https://g2.com/categories/location-based-marketing: 17
- https://revenuebase.ai/companies/proximity-marketing-platforms/united-states: 15
- https://g2.com/categories/mobile-marketing/f/proximity-marketing: 14
- https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/smb: 14
- https://f6s.com/software/category/proximity-marketing: 13

## In its own words

What GroundTruth's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The easiest way to launch performance ads across every channel. (https://groundtruth.com/)
- For: leaders across every major industry (https://groundtruth.com/)
- Price stated: GroundTruth offers flexible purchase models including Cost Per Visit, GROAS, and cost per additional product sale. (https://www.groundtruth.com/solutions/)
- Customers named: GroundTruth is now part of ZeroToOne.AI., Dave’s Hot Chicken, belvita, garys quicksteak, Toyota, Targeted Tourism Southeast South Dakota Tourism Association, Coach, HeadCount

## What it publishes

Every page groundtruth.com exposes, read 2026-09-29: 983 addresses. By kind, pages and the last 90 days:

- blog: 646 pages, 11 in the last 90 days, latest 2026-09-25
- case study: 2 pages, 0 in the last 90 days, latest 2025-05-13
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest 2025-02-28
- conference or event: 117 pages, 12 in the last 90 days, latest 2026-09-22
- comparison: 7 pages, 0 in the last 90 days, latest 2026-03-19
- template or tool: 2 pages, 0 in the last 90 days, latest 2023-09-23
- glossary or explainer: 89 pages, 0 in the last 90 days, latest 2026-05-20
- podcast or video: 3 pages, 0 in the last 90 days, latest 2024-11-19
- news or press: 1 pages, 0 in the last 90 days, latest 2022-08-22
- Recent: 2026-09-25 blog: Dynamic intent prediction just got bigger way bigger https://www.groundtruth.com/insight/dynamic-intent-prediction-just-got-bigger-way-bigger
- Recent: 2026-09-22 conference or event: Americas sbdc 2026 https://www.groundtruth.com/events/americas-sbdc-2026
- Recent: 2026-09-22 conference or event: Sbe 2026 https://www.groundtruth.com/events/sbe-2026
- Recent: 2026-09-22 conference or event: Ana masters 2026 https://www.groundtruth.com/events/ana-masters-2026
- Recent: 2026-09-15 blog: Miami grill serves up red hot results with dynamic intent prediction https://www.groundtruth.com/insight/miami-grill-serves-up-red-hot-results-with-dynamic-intent-prediction
- Recent: 2026-09-02 blog: Peak performance just got a whole lot easier meet terra https://www.groundtruth.com/insight/peak-performance-just-got-a-whole-lot-easier-meet-terra

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.