# Gravy Analytics: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 4 categories by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/gravy-analytics

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 157 | 100% | 1 |
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 0% | 93 | 100% | 1 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 106 | 100% | 1 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 158 | 100% | 1 |

## And against it

- "The FTC finalized an order restricting Gravy Analytics and Venntel’s use and sale of sensitive location data" (GPT-6 Luna, Customer intel)
- "Subject to FTC orders prohibiting the sale or licensing of sensitive location data." (Gemini 3.5 Flash, Proximity)
- "acted against Gravy Analytics and Venntel over location-data practices" (GPT-6 Luna, Identity)
- "The FTC took action against Gravy Analytics and Venntel over allegations involving sensitive location data" (GPT-6 Luna, Experimentation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 3 | 3 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Gravy Analytics, from 4 of the 4 answers that named it (only the models that return a source list).

### Domains cited

- ftc.gov: 4
- beaconzone.co.uk: 1
- cppa.ca.gov: 1
- diatomenterprises.com: 1
- docs.datadoghq.com: 1
- epic.org: 1
- legal500.com: 1
- liveramp.com: 1
- medium.com: 1
- openai.com: 1

### Pages cited

- https://beaconzone.co.uk/blog/is-beacon-outdated: 1
- https://cppa.ca.gov/regulations/data_broker_registration_regs.html: 1
- https://diatomenterprises.com/blog/beacon-technology-benefits: 1
- https://docs.datadoghq.com/experiments/statistics/analysis_methods: 1
- https://epic.org/ftc-takes-action-against-data-brokers-for-selling-sensitive-location-data: 1
- https://ftc.gov/news-events/news/press-releases/2023/07/ftc-hhs-warn-hospital-systems-telehealth-providers-about-privacy-security-risks-online-tracking: 1
- https://ftc.gov/news-events/news/press-releases/2024/04/ftc-finalizes-order-x-mode-successor-outlogic-prohibiting-it-sharing-or-selling-sensitive-location: 1
- https://ftc.gov/news-events/news/press-releases/2024/12/ftc-takes-action-against-gravy-analytics-venntel-unlawfully-selling-location-data-tracking-consumers: 1

## What it publishes

Every page unacast.com exposes, read 2026-10-05: 575 addresses. By kind, pages and the last 90 days:

- blog: 400 pages, 6 in the last 90 days, latest 2026-09-22
- case study: 27 pages, 5 in the last 90 days, latest 2026-09-01
- conference or event: 2 pages, 0 in the last 90 days, latest 2024-03-05
- report or ebook: 37 pages, 2 in the last 90 days, latest 2026-09-01
- comparison: 15 pages, 0 in the last 90 days, latest 2026-02-13
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-22 blog: Consumer data enrichment https://www.unacast.com/post/consumer-data-enrichment
- Recent: 2026-09-02 blog: Identity data providers https://www.unacast.com/post/identity-data-providers
- Recent: 2026-09-01 report or ebook: London telco data https://www.unacast.com/white-papers/london-telco-data
- Recent: 2026-09-01 report or ebook: Tesla electric vehicle foot traffic https://www.unacast.com/white-papers/tesla-electric-vehicle-foot-traffic
- Recent: 2026-09-01 case study: Cullari wardell optimizing ad spend location strategy unacast insights https://www.unacast.com/case-study/cullari-wardell-optimizing-ad-spend-location-strategy-unacast-insights
- Recent: 2026-09-01 case study: Pet client optimizes marketing with unacast spatial ai https://www.unacast.com/case-study/pet-client-optimizes-marketing-with-unacast-spatial-ai

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.