# Google: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 27 judge labels across 13 categories by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 99 | 50% | 6 |
| [Retail, proximity and IoT marketing](https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/index.md) | 0% | 38 | 0% | 5 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 144 | 100% | 3 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 151 | 100% | 2 |
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 117 | 50% | 2 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 44 | 0% | 2 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 176 | 100% | 1 |
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 0% | 95 | 100% | 1 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 114 | 100% | 1 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 64 | 0% | 1 |
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 0% | 34 | 0% | 1 |
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 0% | 74 | 0% | 1 |
| [RFP response software](https://www.gane.ai/index/gtm/sales/rfp-response-software/index.md) | 0% | 62 | 100% | 1 |

## What the models said for it

- "1. Google (Nearby Messages / Proximity Beacon API / Geofencing in Firebase) ... ~24% share in some reports; leverages Android dominance for broad reach." (Grok 4.20, Proximity)
- "Prioritize ethical alternatives: Look at established players like Google (Nearby Messages/Beacon API), Purple, or Braze/Insider" (Grok 4.20, Proximity)
- "native solutions within Google, Meta, or LinkedIn (offer more transparency)" (MiniMax M2.5, Native ads)
- "Reach is unrivaled but control is limited to the API stack." (Muse Glimmer 30B, Proximity)

## And against it

- "Be cautious with general-purpose AI tools like ChatGPT (or similar LLMs from OpenAI, Anthropic, Google, etc.) for RFP responses." (Grok 4.20, RFP response)
- "Platform-Native Attribution (Meta, Google, etc.) ... Fundamental conflict of interest." (Kimi K2, Attribution & MMM)
- "Google's fraud detection catches only the most obvious fraud—industry estimates suggest their filters identify roughly 50-60% of total invalid traffic" (Claude Haiku 4.5, Mobile apps)
- "First-party clean rooms from Amazon, Disney, Google and Meta combine the data source, the ad platform and the analytics environment." (Muse Glimmer 30B, Data clean rooms)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 2 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 2 | 1 | 0 | 4 | 7 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 2 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 3 | 1 | 5 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 1 | 3 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google, from 52 of the 59 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 16
- verifiedmarketresearch.com: 16
- axiobench.com: 10
- ftc.gov: 10
- iab.com: 8
- adexchanger.com: 7
- clevertap.com: 7
- en.wikipedia.org: 7
- gane.ai/index: 7
- sourceforge.net: 7

### Pages cited

- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies: 16
- https://axiobench.com/best/proximity-marketing-software: 10
- https://g2.com/categories/mobile-marketing/f/proximity-marketing: 9
- https://g2.com/categories/location-based-marketing: 6
- https://clevertap.com/blog/location-based-marketing-platform: 5
- https://thecmo.com/tools/best-proximity-marketing-software: 5
- https://wifitalents.com/best/proximity-advertising-software: 5
- https://clevertap.com/blog/best-geofencing-marketing-platforms: 4

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## In its own words

What Google's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: I’m powered by Google AI. Together, we can use Google Ads to grow your business. (https://www.google.com/adwords/express/pricing/)
- For: businesses (https://www.google.com/adwords/express/pricing/)
- Price stated: Choose an offer to earn up to $1500 in ad credit (https://www.google.com/adwords/express/pricing/)
- Customers named: Branch Basics, Oliver Pluff & Co., VIM & VIGR, COVRY

## What it publishes

Every page google.com exposes, read 2026-09-29: 7607 addresses. By kind, pages and the last 90 days:

- blog: 372 pages, 0 in the last 90 days, latest 2018-12-13
- case study: 707 pages, 0 in the last 90 days, latest undated
- comparison: 35 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 51 pages, 0 in the last 90 days, latest 2018-12-13
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 34 pages, 0 in the last 90 days, latest undated
- Recent: 2018-12-13 blog: Best practices for in app rewarded video ads https://www.google.com/admob/resources/best-practices-for-in-app-rewarded-video-ads.html
- Recent: 2018-12-13 blog: How to monetize your mobile apps with ads https://www.google.com/admob/resources/how-to-monetize-your-mobile-apps-with-ads.html
- Recent: 2018-12-13 glossary or explainer: What is AdMob - Google AdMob https://www.google.com/admob/resources/what-is-admob.html
- Recent: 2018-11-19 blog: App marketing strategies to grow and monetize your app https://www.google.com/admob/resources/app-marketing-strategies-to-grow-and-monetize-your-app.html
- Recent: 2018-11-19 blog: How much revenue can you earn from admob https://www.google.com/admob/resources/how-much-revenue-can-you-earn-from-admob.html
- Recent: 2018-11-19 blog: How to earn money with in app advertising https://www.google.com/admob/resources/how-to-earn-money-with-in-app-advertising.html

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.