# Google Universal Analytics: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 2 categories by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-universal-analytics

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 61 | 100% | 1 |
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 0% | 97 | 100% | 1 |

## And against it

- "Fully turned off by Google in favor of GA4. Any legacy integration must be removed." (Gemini 3.5 Flash, Product analytics)
- "Why to avoid: Universal Analytics was fully sunset by Google." (Gemini 3.5 Flash, Web analytics)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google Universal Analytics, from 1 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- blog.acquire.com: 1
- en.wikipedia.org: 1
- flurry.com: 1
- kissmetrics.io: 1

### Pages cited

- https://blog.acquire.com/know-your-boundaries-to-avoid-acquisition-burnout: 1
- https://en.wikipedia.org/wiki/Flurry_(company): 1
- https://flurry.com/taxonomy/term/3: 1
- https://kissmetrics.io/product: 1
- https://kissmetrics.io/tools/product-analytics: 1

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.