# Google's Performance Max: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/google-s-performance-max

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 104 | 100% | 2 |

## And against it

- "agency-execs-air-frustrations-with-the-trade-desk-googles-performance-max-metas-advantage" (GPT-5.4 mini, Programmatic)
- "Fraudsters actively exploit it with fake signals... skepticism is advised" (Grok 4.20, Programmatic)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Google's Performance Max, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- beaddressable.com: 1
- bluemediagroup.cn: 1
- demandlocal.com: 1
- digiday.com: 1
- iab.com: 1
- mfilterit.com: 1
- platformance.io: 1
- publift.com: 1
- reddit.com: 1
- taqtics.com: 1

### Pages cited

- https://beaddressable.com/caveat-emptor-the-pitfalls-of-programmatic-trading: 1
- https://bluemediagroup.cn/luban/services/en/best-programmatic-advertising-platforms: 1
- https://demandlocal.com/blog/avoid-bad-ad-placements-programmatic-advertising: 1
- https://digiday.com/marketing/ad-tech-vendor-colossus-faces-scrutiny-for-alleged-mismanaging-ids: 1
- https://digiday.com/marketing/google-doesnt-care-that-its-terrible-brand-agency-execs-air-frustrations-with-the-trade-desk-googles-performance-max-metas-advantage: 1
- https://digiday.com/media-buying/media-buyers-shift-spend-from-the-trade-desks-openpath-over-transparency-concerns: 1
- https://iab.com/blog/the-supply-chain-is-under-scrutiny-transparency-is-critical-to-its-evolution: 1
- https://iab.com/wp-content/uploads/2015/10/PMP_Checklist_Final.pdf: 1

## The company

Google; https://google.com; Mountain View, California, United States; founded 1998; part of Alphabet Inc.. From Wikidata, fetched 2026-09-14.

## What it publishes

Every page ads.google.com exposes, read 2026-09-29: 10000 addresses. By kind, pages and the last 90 days:

- blog: 128 pages, 0 in the last 90 days, latest 2025-11-01
- case study: 117 pages, 0 in the last 90 days, latest 2026-03-30
- conference or event: 16 pages, 0 in the last 90 days, latest 2024-11-19
- comparison: 5 pages, 0 in the last 90 days, latest 2023-03-20
- template or tool: 10 pages, 4 in the last 90 days, latest 2026-09-18
- glossary or explainer: 5 pages, 0 in the last 90 days, latest 2023-03-20
- podcast or video: 64 pages, 0 in the last 90 days, latest 2026-04-08
- news or press: 340 pages, 0 in the last 90 days, latest 2026-01-22
- Recent: 2026-09-18 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/en-all/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-18 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/uk/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-17 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/aunz/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-09-17 template or tool: Cyber week marketing checklist ai powered shopping https://business.google.com/in/think/consumer-insights/cyber-week-marketing-checklist-ai-powered-shopping
- Recent: 2026-04-08 podcast or video: Ads decoded s1e6 https://business.google.com/aunz/accelerate/podcasts/ads-decoded-s1e6
- Recent: 2026-04-08 podcast or video: Ads decoded s1e6 https://business.google.com/en-all/accelerate/podcasts/ads-decoded-s1e6

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.